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21 May

EXCLUSIVE: Bally, Rhuigi Villaseñor Part Ways

MILAN — Bally and Rhuigi Villaseñor are parting ways in what was characterised as a joint and mutual decision. Villaseñor joined the Swiss brand in January last yr and chief executive officer Nicolas Girotto underscored the designer’s “creative contributions,” in addition to his “passion, energy, and creativity [that] helped catapult Bally back into the highlight, further rejuvenating the brand’s 170-year legacy through a contemporary, glamorous lens. I wish him all one of the best in the following chapter of his creative journey.” Bally’s design studio will proceed to hold the direction of the brand forward until a latest creative organization is called. A coed fashion show in Milan is planned to present the brand’s spring 2024 collection through the city’s Fashion Week...
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14 Dec

Rhuigi Villaseñor Starring in Puma’s Latest Ad Campaign

Rhuigi Villaseñor Starring
Rhuigi Villaseñor Starring Rhuigi Villaseñor is one busy guy. Rhuigi Villaseñor Starring The founder and designer of the Los Angeles-based streetwear brand Rhude — who also serves because the creative director of Bally — has one last project up his sleeve for this 12 months. On Thursday, he'll unveil his latest partnership with Puma as a part of the ForeverPuma campaign, where the brand tapped a gaggle of cultural influencers to explore the meaning of “classic” through product and content. The influencers, or “The Collective,” were chosen by Jay-Z, Puma’s basketball and classics creative director, and his longtime friend Emory Jones, who serves as a key cog in his Roc Nation empire. As Puma’s chief brand officer Adam Petrick explained on the time of...
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14 Dec

Rhuigi Villaseñor Starring in Puma’s Latest Ad Campaign

Rhuigi Villaseñor Starring
Rhuigi Villaseñor is one busy guy. The founder and designer of the Los Angeles-based streetwear brand Rhude — who also serves because the creative director of Bally — has one last project up his sleeve for this yr. On Thursday, he'll unveil his latest partnership with Puma as a part of the ForeverPuma campaign, where the brand tapped a bunch of cultural influencers to explore the meaning of “classic” through product and content. The influencers, or “The Collective,” were chosen by Jay-Z, Puma’s basketball and classics creative director, and his longtime friend Emory Jones, who serves as a key cog in his Roc Nation empire. As Puma’s chief brand officer Adam Petrick explained on the time of the ForeverPuma launch eight...
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24 Sep

Creative Director Rhuigi Villaseñor to Launch Latest Categories for Bally

MILAN — Ahead of his debut coed show for Bally in Milan Saturday, creative director Rhuigi Villaseñor admitted he was “excited but additionally very nervous since it’s the primary time on such an enormous stage. Nonetheless, this comes with the challenge I took on.” It’s a challenge he's embracing with plenty of recent ideas to bring to the table. Villaseñor, who was appointed to the highest creative role in January, described Bally as “a sleeping beauty, or a gorgeous classic automotive sitting in a garage that hasn’t been running for some time.” The designer was especially drawn to the brand due to “a private, romantic connection” since Bally was worn in his family “from generation to generation, from my grandfather...
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