PARIS — Violette Serrat will grow to be the brand new creative director of makeup for Guerlain, WWD has learned.
The news confirms a WWD report on July 16.
On Aug. 1, Serrat, who goes by her first name professionally, will step into the position held for the past 21 years by Olivier Echaudemaison on the LVMH Moët Hennessy Louis Vuitton-owned house.
For Serrat, accepting the role at Guerlain was obvious.
“It’s just like the history of our country,” she said, of the practically 200-year-old house, during an exclusive interview with WWD. “It’s really deep within the roots of my story. I grew up [in Paris] this brand. The ladies around me — everybody had some products from Guerlain. So I assumed: ‘After I...
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