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4 Jul

TikTok’s Viral Look – WWD

TikTok’s Viral Look – WWD
Gamma-Rapho via Getty Images A plethora of microtrends have taken over TikTok lately, with hyper-specific aesthetics reflecting Gen Z’s desire to define their personal style. All-pink palettes sum up Barbiecore, while the coastal cowgirl trend mixes Western staples with breezy basics. The “soft girl” is one more viral microtrend. Inspired by Y2K and Japanese kawaii fashion, soft girls straddle the road between girly and edgy. They’re more likely to favor pastels and female patterns like gingham or florals, accessorizing their looks with daring bucket hats and chunky shoes. Now that the soft girl has officially taken over, listed here are all the ways you'll be able to channel the favored trend. Trend mixing Given the sheer variety of TikTok microtrends, there’s tons of room for...
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