Viral Tag

Cetaphil is prepared for the large stage. The TikTik-loved skincare brand is occurring tour with Lizzo because the exclusive skincare sponsor of her North American “Special 2our,” which kicks off Friday in Knoxville, Tennessee, and comprises 17 shows, ending in June. “Last fall, we were on TikTok and saw a video from Lizzo by which she just authentically talked about her irritated and itchy skin resulting from wearing makeup on tour,” said Cetaphil’s marketing director, Katherine Rouse-Bailey, adding that it was Lizzo’s makeup artist Alexx Mayo who then beneficial Cetaphil’s Hydrating Foaming Cream Cleanser to the singer. Celebrity makeup artist Alexx Mayo. courtesy “She got here back to TikTok saying [the cleanser] was effective for her, and since helping individuals with sensitive...