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24 May

EXCLUSIVE: Laneige to Launch First Virtual Store With Obsess

by Beautifaire101
Beauty, Featured
EXCLUSIVE: Laneige to Launch First Virtual Store With Obsess
Popular luxury K-beauty brand Laneige is about to launch its first immersive virtual store, due to its partnership with experiential commerce firm Obsess, company representatives told WWD. The hydration skincare company is ready to announce the launch sometime on Tuesday. One draft of the discharge seen by WWD highlights features comparable to exclusive behind-the-scenes content with actress Sydney Sweeney, in addition to the brand new Water Bank Blue Hyaluronic collection. When it comes to the environment, shoppers can expect to see a five-room layout decked out with animations, 360-degree video, gamified features and integrated checkout. The shop’s themed multiroom setup allows the brand to deal with specific skincare collections. “The virtual store is a strong customer engagement tool that may allow shoppers to...
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10 Nov

EXCLUSIVE: Crocs Dishes On Its Fuzz-lined Vision of Virtual

by Beautifaire101
Beauty, Featured
EXCLUSIVE: Crocs Dishes On Its Fuzz-lined Vision of Virtual
brand Crocs is flying high in the actual world and now it’s able to tackle the vacations within the virtual one, with an immersive recent shopping experience launching Wednesday until Dec. 31, the corporate told WWD in an exclusive interview. “We’re doing an actual virtual shopping experience that has five different unique themed rooms,” explained Feliz Papich, Crocs’ vp of digital product management and consumer experience. “These highlight necessary product lines and necessary innovation moments for us inside the Crocs catalog. So this type of takes this whole experience and brings it to life, so we will actually interact with the consumers.” The corporate worked with virtual retail platform Obsess on the three-month project. The primary room, essentially a landing space,...
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8 Sep

Ulta Beauty’s Intimate Wellness Shop Has Opened Its Virtual

by Beautifaire101
Beauty
Ulta Beauty’s Intimate Wellness Shop Has Opened Its Virtual
In your mark, get set, and get off, because Ulta Beauty finally sells sexual wellness products. As of September 4, the retailer's Wellness Shop has virtually expanded to incorporate an Intimate Wellness category that is pretty impressive, due to its array of buzzy vibrators, silky self lubricants, and more mood-enhancing accessories.At once, you possibly can rack up your Ultamate Rewards points while searching for sex-enhancing brands like Smile Makers, Crave, and Unbound abruptly — pretty sweet, right? Currently, the sweetness retailer's online Intimate Wellness shop is stocked with among the easiest these pleasure-focused brands should offer, including rumbly devices that hit every spot the best way you prefer it and handfuls of lubes formulated to be used along with your...
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