Visually Tag

LONDON — The Estée Lauder Cos. U.K. and Ireland has pulled AR and AI out of gaming and the metaverse to resolve real-world challenges by making a mobile app aimed toward helping visually impaired people apply makeup. The Voice-Enabled Makeup Assistant app desires to help customers apply cosmetics easily and confidently and enable “further self-expression and self-empowerment through their relationship with makeup,” the corporate said Wednesday. Lauder said the app’s “smart mirror” technology is driven by its AR and AI capabilities, and was developed using machine learning. The corporate said it developed the app “while connecting with visually impaired consumers who expressed the necessity for technology that may empower them with more independence to use their makeup with confidence.” VMA uses voice instruction technologies...