It’s sunny days ahead for SPF products.
The category, which grew in the course of the pandemic despite housebound consumers, has develop into a drugs cabinet mainstay. Beauty shoppers see it now as a each day essential, not a seasonal one. To find the highest products within the category, WWD Beauty Inc polled shy of 400 executives, founders, editors, financiers, retailers, chemists and influencers on their favorite skincare products across each key category.
Promised secrecy (the total list of those willing to be identified as electors appears on this story, though the content of their ballots stays confidential), the sunscreen results are bifurcated between skincare multitaskers and a slew of sheer, light, barely-there formulas. Amongst them, the primary chemical SPF to eschew...
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