SHANGHAI — Louis Vuitton has appointed the Hong Kong-born singer Jackson Wang its latest brand ambassador.
Wang, who's on tour in Europe, showed up at Louis Vuitton men’s fashion show in an all-black ensemble and mingled with fellow guests similar to Usher, Tyga, JJ Lin and Jasper Liu.
“I’m preparing for an American tour, then South America and doubtless Europe after that. The European crowds are crazy. There’s quite a lot of prep, but I’m excited,” Wang told WWD before the show.
Ahead of the show, Vuitton teased the appointment with a 30-second video by which Wang invited fans to observe the livestream on Weibo and Wechat. The video received greater than 188,000 views on the time of publication.
The worldwide star, who...
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