Naomi Osaka’s Kinlò Sunscreen Goes Into Walmart

1 Mar

Kinlò, the skincare brand founded last yr by tennis player Naomi Osaka, goes wide in its first retail play. The brand is entering 2,500 Walmart doors nationally, and on Walmart.com, on Saturday. The brand’s hero product, Golden Rays Sunscreen SPF 50+, could have exclusive shade extensions with Walmart, and a slew of facial and body moisturizers and oils may even be joining the lineup. Prices range from $4.97 to $11.97. “This can be a big milestone for Kinlò and something we have now been working toward because the day we launched,” Osaka told WWD in an email. “For me, it’s also a very special moment to know a store I grew up shopping at is carrying a line that I worked so...

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11 Jan

Walmart, P&G Beauty Executives on Cocreating NOU Hair Care

by Beautifaire101

Beauty, Featured

Walmart, P&G Beauty Executives on Cocreating NOU Hair Care

With scale on one hand and data on the opposite, P&G Beauty and Walmart Inc. have joined forces to create latest paradigms in brand incubation. The manufacturer — among the many world’s largest, with estimated beauty revenue of $14 billion in 2020 — has teamed with the world’s largest retailer on a genderless, Gen Z-focused hair care brand, called NOU. The name, which is an abbreviation for Next of Us, launched online with Walmart in August and is now rolling out to greater than 2,500 doors. The eight debut stock keeping units are priced at $6.97 each. Lately, P&G has eyed latest ways of excited about brands. The corporate launched My Black Is Beautiful in 2019 in a strategic shift from acquisition...

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12 Dec

Walmart, CVS, and more to stop locking up beauty

by Beauty Tips

Beauty, Featured

Walmart, CVS, and more to stop locking up beauty

US drugstore chains Walmart, Walgreens, and CVS Health have all announced they may not be locking up cosmetics and hair care products aimed toward black people and other people of color. This discriminatory practice, which didn't cover brands traditionally targeted towards predominantly white consumers, meant that these beauty products could only be accessed by having an worker unlock the cases, a few of which featured additional anti-theft measures. In an announcement last week, Walmart said the locked cases had been used to discourage shoplifters from stealing products including electronics and cosmetics. Nevertheless, it continued: “We’re sensitive to the problem and understand the concerns raised by our customers and members of the community and have made the choice to discontinue placing multicultural hair...

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8 Dec

Pimples Care Brand Peach Slices Skincare Enters Walmart –

by Beautifaire101

Beauty, Featured

Peach Slices Skincare has landed some recent digs. The acne-oriented, affordably priced sister line of Peach & Lily, Peach Slices is rolling out to greater than 3,300 Walmart stores nationwide. “For Peach Slices, it's so necessary to be sure that that our products are as accessible as possible, each when it comes to pricing and when it comes to where you possibly can shop them, without compromising quality,” said aesthetician-turned-founder Alicia Yoon. “Walmart is the largest retailer on the earth; we wanted to be there.” Also available at CVS, Amazon and Ulta Beauty, Peach Slices’ product range includes an array of cruelty-free cleansers, serums, patches, masks and creams which seek to deal with the needs of acne-prone, textured and sensitive skin, with a...

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