As two-thirds of the world’s population may face water shortages by 2025, we talked to pioneers of the waterless beauty movement about the way it could help the planet – and improve products in the method
It’s the sweetness mantra we hear time and time again: water is the primary life source that provides untold advantages for our skin, nails and hair, encouraging cell growth and keeping dehydration at bay. Celebrities swear by chugging litres of H2O – Beyonce has previously claimed to drink at the least a gallon of water a day, while Rosie Huntington-Whiteley at all times increases her water intake before her beauty shoots. As our bodies are made up of roughly...
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