LONDON — WeArisma, the info analytics company that measures the marketing power of online influencers and celebrities in fashion, beauty, luxury and travel, has raised 2.5 million kilos in its latest funding round led by the investment syndicate Adjuvo.
An announcement is predicted on Monday.
In an interview, Jenny Tsai, chief executive officer and founding father of WeArisma, said the cash could be put toward refining the sandstorm of knowledge that lands on her staff’s desks daily and ensuring that the business can interpret global trends in multiple languages for clients including Hermès, Unilever and Coty.
Tsai also plans to introduce latest features to the platform and boost its coverage of leading social channels in Asia Pacific and globally. She wants brands to...
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