Weighing Tag

Birchbox Birchbox is weighing its options, including Chapter 11 bankruptcy, sources have told WWD. In a letter to creditors sent Tuesday, Birchbox’s parent company FemTec Health, which acquired the business last 12 months, said those owed money from Birchbox could opt into shares of FemTec as a substitute. “We consider, in the perfect interests of Birchbox and the whole FMTC family of corporations spanning the U.S. and Europe, a Chapter 11 or some equivalent structure could also be crucial,” the letter read. Birchbox was founded in 2010 by Katia Beauchamp and Hayley Barna as the unique beauty subscription box service, but the corporate has struggled lately. The letter said that Birchbox’s revenue projections dropped from $74 million to $47 million, even following a $30...