Wellnessfocused Tag

For Givaudan, the long run of fragrance is all about wellness.  The fragrance and flavors manufacturer has developed what it calls a “creation territory dedicated to well-being” often known as Well & Be, home to a collection of tools and technologies for creating wellness-driven fragrances. This idea is built on Givaudan’s ongoing research, which shows 85 percent of consumers consider fragrance can have an effect on their mood.  “Scent has power and scent is central to our overall well-being,” said Matthieu Befve, head of high quality fragrance North America. “We do have a critical role to play with our partners to actually impact consumers’ well-being.” While Well & Be launched in February, the corporate has been committed to researching the connection between...