The sweetness world knows him as one among the pioneers who drove augmented reality for the sector at Modiface. Now Parham Aarabi’s next act also looks like a technical beaut, and never only for makeup. The tech start-up founder and University of Toronto professor of artificial intelligence goes full bore into e-commerce along with his latest enterprise, Predictive Commerce.
With the platform, which launches Tuesday, Aarabi does what he does best — determine how AI can solve real-world problems. Here, the corporate predicts human behavior, so brands can adapt their web sites to realize maximum effect.
The genesis of the business didn’t stem from a selected eureka moment, but a simmering curiosity that nagged at him, he told WWD. He kept noticing how...
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