MILAN — Strong brand momentum at Prada and Miu Miu helped parent Prada Group report strong profitability and revenues in the primary half, but its management is eyeing further expansion in the long run, including through the addition of recent categories and expanding into beauty.
Group chief executive officer Andrea Guerra said during a conference call with analysts on Thursday that the corporate was “extremely comfortable” with its license with L’Oréal and that, along with fragrances, Prada will “very soon” extend the agreement with “one other milestone – beauty,” although he remained mum on details.
Prada’s license with L’Oréal got here into effect in January 2021, prior to which it was licensed to Puig. Prada did launch skincare in September 2020...
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