Ronnie Fieg doesn’t profess to be an angler — but that didn’t stop the Kith founder from making a fishing-inspired collection for his next collaboration.
On Friday, Kith and Columbia Sportswear will unveil a co-branded line of apparel, footwear and accessories inspired by Columbia’s PFG collection. PFG, which stands for Performance Fishing Gear, has produced the outdoor-focused line of performance products for a long time but that is the primary time it has partnered with Kith.
“They make the very best fishing gear on the planet,” Fieg said of Columbia.
Through the years, Kith and Columbia have collaborated six other times, he said, but at all times on the core collection. This latest project got here about due to Mikol Staumbaugh, Kith’s vp...
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