Pinterest and Condé Nast Entertainment are forging a recent content partnership, WWD has learned.
The deal, the most recent step in a video and content strategy that Pinterest rolled out two years ago, will channel 160 exclusive videos produced by Vogue and Architectural Digest pegged to featured seasonal and cultural moments, including “Fashion Month,” “Wedding Season,” “Summer” and “Back to School.”
“Video’s ability to take users from inspiration to motion is undeniable,” Nadine Zylstra, Pinterest’s global head of programming and originals, told WWD. “Across Pinterest, we have now seen its power in helping people create the life they love, whether helping them reimagine a favourite fashion look or reinvent their backyard.”
The partnership kicks off with fashion week — first in Latest York, then moving on to...
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