MOOD INDIGO: Hugo Boss’ young brand Hugo is teaming up with Italian denim specialist Replay for a capsule collection dropping Sept. 28.
It’s a part of Hugo’s ambition to strengthen its denim offering because the brand builds its own voice complementing the Boss foremost line. The 2 brands are the results of essentially the most recent Hugo Boss transformation and push toward broadening their appeal amongst younger consumers.
The capsule collection comprises trend-driven denim styles for men and girls combined with easy jersey pieces. Crafted entirely from organic cotton, the lads’s lineup features a denim jacket and straight-fit jeans; a denim overshirt; matching roomy pants; a garment-dyed indigo T-shirt and hoodie, in addition to a crew-neck T-shirt.
The latter will bear the capsule...
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