Elsa Hosk is launching her own brand, called Helsa.
In collaboration with Revolve Group, the previous Victoria’s Secret Angel’s clothing line will launch Tuesday on the favored e-tailer and Fwrd’s official e-commerce sites. The initial release will include 48 styles ranging sizes XXS to XL that shall be launched to coincide with the corporate’s Revolve Gallery during Recent York Fashion Week.
Hosk, originally from Stockholm, decided to call the brand Helsa as a play on the Swedish word for health (hälsa) and create a platform to speak her vision based on her heritage, almost two-decade modeling profession, travel experience and her beliefs for herself and others.
Elsa Hosk for Helsa, created in collaboration with Revolve Group.
Courtesy of Revolve
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