Womaness Tag

Slug: Newsfeed Womaness is occupied with funding in another way. The menopause solutions brand is doubling down on community and word-of-mouth marketing with its latest raise.  Founders Sally Mueller and Michelle Jacobs set out to begin the brand’s third fundraise, but knowing the investor market was tougher than ever — not to say women-founded and women-centric brands are sometimes underfunded — they selected to work with three Los Angeles-based investors — Carol Cheng, Annie Bellanger and Ellen Chen — to form a special purpose vehicle (SPV). This format brought women of all ages and all investor experience to the brand’s cap table with checks starting from $5,000 to $50,000, raising nearly $1 million total — though the brand remains to...