Wrangler Tag

It looks as if such a no brainer that it’s surprising it’s taken this long for these two traditional Western brands to come back together. However the 139-year-old Lucchese boot brand and the 75-year-old Western wear brand are collaborating on a co-branded collection of men’s cowboy boots and jeans. Called Wrangler for Lucchese, the jeans are a slim boot-cut silhouette with clean edging, dark ink yarn and leather patches cut and stamped in Texas. The boots are constructed from full quill ostrich and ranch-hand leather and include subtle embellishments equivalent to a special Wrangler pull strap and interior commemorative laser etching.  “Lucchese and Wrangler meet on the intersection of wealthy legacies, time-honored craftsmanship and the celebration of Western culture,” said Doug Kindy, Lucchese president. “With Wrangler celebrating...