Wrong Tag

While many in beauty have had a stellar 12 months with makeup finally joining skincare and fragrance for a post-pandemic sales recovery, there have also been some pretty significant downs (Revlon‘s bankruptcy, Amyris’ bankruptcy, Estée Lauder‘s tanking stock price, and more). The blemishes are outside of beauty’s norm. For years, the category has gone from strength to strength, growing even within the downtimes as consumers treat themselves to more-affordable-than-fashion lipsticks, mascaras and face creams. In 2023, most of beauty’s issues were driven by company-specific problems compounded by fallout from the COVID-19 pandemic or the economic slowdown in China. Starting the negative trend was Revlon, which spent the primary few months of the 12 months stuck in bankruptcy proceedings after filing for...