PARIS — The intimate-apparel industry’s recent summer gathering in Paris underwent a makeover as WSN, which took over the event last 12 months, continued to work to seek out the proper model, shifting to an expanded resort offer and away from lingerie with the launch of Curve Paris, replacing the Mode City banner, alongside fabric event Interfilière.
“It’s a relaunch, the start of something recent,” said Frédéric Maus, chief executive officer of WSN. “The three brands — the Salon International de la Lingerie, Interfilière and Curve Paris — all now have a transparent identity and positioning. That has allowed us to speak in confidence to recent categories.”
To the surprise of many attendees entering Curve Paris at Porte de Versailles, which ran...
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