WWD – Page 13 – Beautifaire

23 Dec

Kendall Jenner Is Named L’Oréal Paris Global Ambassador: EXCLUSIVE

PARIS — Kendall Jenner has been named recent global ambassador for L’Oréal Paris, taking the lead on its makeup campaigns starting in September. “L’Oréal Paris has been an iconic brand for so long as I can remember,” Jenner told WWD. “I'm so excited to develop into an element of a team that has such passion and purpose in what they're doing. “My mom has at all times been a source of inspiration for me in all points of life, and L’Oréal Paris is something she used while I used to be growing up, so I even have her to thank for showing me the best way,” she continued. “L’Oréal Paris is timeless and iconic. I attempt to at all times lean into the classics. ‘I’m value it’ is all about understanding and knowing your value,...

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23 Dec

Bala Founders Discuss Wearable Wellness – WWD

by Beautifaire101

Beauty, Featured

Bala Founders Discuss Wearable Wellness – WWD

In 2020, the Bala bangles revolutionized the wearable wellness space, as consumers were searching for a convenient approach to get fit through the pandemic. With design on the forefront, the brand has continued to excite consumers by launching luxurious, elevated workout equipment. During WWD’s Wellness Forum last week, Bala founders and husband-and-wife duo Maximilian Kislevitz and Natalie Holloway sat down with senior beauty editor Kathryn Hopkins to debate the long run of the brand, and the important thing aspects behind its explosive growth. Since its launch in 2018, the corporate has continued to expand and diversify its product offerings, with design and functional fitness being top priorities. The unique Bala bangle was a classy update to traditional ankle and wrist weights. For...

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23 Dec

Goal’s Plans for Diversity, Equity and Inclusion – WWD

by Beautifaire101

Beauty, Featured

Goal’s Plans for Diversity, Equity and Inclusion – WWD

Goal is working to create advancement in diversity, equity and inclusion in partnership with brands to permit for a purpose-driven culture, said Cassandra Jones, senior vp for merch essentials and wonder at Goal Corp., through the WWD Beauty CEO Summit. “This experience starts with our core value of inclusivity,” she went on. “We amplify diverse voices, create equitable experience, grounded in authenticity and respect. This encompasses our every day commitment to supporting diverse brands in each aspect of our business. From investing in underrepresented entrepreneurs, to our accelerator programs, our brand launches, increasing visibility using our marketing efforts, all of us have the chance to create real change through guest experience…and the product assortment must proceed to evolve so that each...

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23 Dec

Inside Operations at Ipsy’s Parent Company – WWD

by Beautifaire101

Beauty, Featured

Inside Operations at Ipsy’s Parent Company – WWD

When Ipsy launched in 2011, the corporate focused on shipping full-sized beauty products out to big-time beauty enthusiasts. It was during an era when YouTube-based makeup tutorials were on the rise, including those by Michelle Phan, Ipsy’s founder. The corporate’s launch followed Birchbox, but Ipsy’s mission — “to encourage everyone to specific their unique beauty” was different. “Our innovation got here in two fronts. One is sort of this angle that influencers really matter and are democratizing beauty…The opposite one that individuals don’t really speak about that much is, we were the primary to have a beauty quiz,” said Marcelo Camberos, chief executive officer of Ipsy parent company Beauty For All Industries. “You can not subscribe to Ipsy in any way, shape or...

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