WWD – Page 14 – Beautifaire

22 Dec

Gwen Stefani’s GXVE Launches More Lip Products – WWD

Gwen Stefani’s beauty brand, GXVE, is leaning into the lip category, launching 10 latest shades. “Lip has emerged as a crucial category for us, Gwen’s signature red,” said Erin Sale, chief marketing officer at GXVE. GXVE’s red lip formulas — matte lipstick “Original Me” and the longwear matte liquid “I’m Still Here” — sold out at Sephora.com through the first week of launch, based on the brand. The latter, a cherry red hue (“Original Recipe”), is GXVE’s bestseller, and currently “the number-two selling red lipstick at Sephora,” the brand said. GXVE’s next hottest products are its eyeliners, followed by — jointly — the attention shadows and oil primer, the one skincare product in the gathering. (GXVE also launched merch in April, which sold out...

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22 Dec

Sephora Creates Global Chief Digital Officer Role – WWD

by Beautifaire101

Beauty, Featured

Sephora Creates Global Chief Digital Officer Role – WWD

PARIS — Sephora has named Marc Abergel global chief digital officer. Within the newly created position, the seasoned executive joins the prestige beauty retailer’s global leadership team and reports to Martin Brok, president and chief executive officer of Sephora. Abergel has held business, consulting and full-scale transformation roles at brands including Apple, Tencent, Deloitte Digital and The Lego Group, based on Sephora. The LVMH Moët Hennessy Louis Vuitton-owned company said Abergel will set and roll out Sephora’s digital strategy, enhance consumer journeys and lead the acceleration worldwide of the retailer’s digital transformation. He's to guide e-commerce growth and drive innovation capabilities, as well. Sephora’s digital activity, which has boomed throughout the coronavirus pandemic, shows no sign of abating. “It might probably be half of...

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22 Dec

Latest Beauty Executive Appointments at Lauder, Living Proof and

by Beautifaire101

Beauty, Featured

Latest Beauty Executive Appointments at Lauder, Living Proof and

A slew of recent appointments are afoot in beauty‘s C-suites. Lauren Brindley Lucy Hewett After occupying the role for the last six years, Lauren Brindley will step down from being head of beauty and private care at Walgreens Boots Alliance, at the tip of July. The departure is reportedly an amicable one, and Brindley is alleged to be pursuing an undisclosed external opportunity. Katie Glowski alexandre weinberger Katie Glowski has been recruited as Living Proof’s latest chief sales officer. Glowski previously spent five years on the L’Oréal Luxe Division, most recently as general vice chairman of retail sales and business strategies. Lanaia Edwards courtesy photo Just over two-and-a-half years into her tenure as vice chairman of worldwide marketing at the corporate, Lanaia Edwards has been promoted to chief marketing...

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22 Dec

Emma Brooks Named Brand Ambassador for Paul Mitchell Clean

by Beautifaire101

Beauty, Featured

John Paul Mitchell Systems has a latest brand ambassador for its “clean” hair line: Emma Brooks. “I knew working with Paul Mitchell was going to be a singular and different experience because I’ve been a loyal user of JPMS products since I used to be 14,” the 19-year-old influencer, who counts 3.6 million followers on TikTok and 1.7 million on Instagram, said in an announcement to WWD. “I'm a real and real fan of the brand,” she continued. “I used to have such nice, long hair in highschool and after I first got highlights, my hair was a disaster. I had just began preparing to compete in Miss Teen Louisiana and my coach really helpful me to Jim Compton, who owned a...

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