WWD – Page 15 – Beautifaire

22 Dec

Squiggly silver lines snake over an individual’s eyes, nose and mouth. Glistening purple-white and orange-pink sea anemone-like shapes sprout on one other face, where opalescent globules magically appear and bluish mushroom-ish forms pop up. In a 3rd look, a face and breasts are surrounded by translucent, purply-pink wafting gills. Stuff of fantasy? Of course, but it surely’s also virtually real today. Welcome to beauty within the metaverse, an immersive online space in full expansion mode. From bitcoin loyalty programs to NFTs, virtual 3D stores and online gaming involving makeup and hair looks, beauty is beginning to have an actual moment on this latest virtual environment. “The subsequent frontier is the metaverse, where we'll see plenty of application in beauty,” said Michelle Phan, the...

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21 Dec

Inside Chanel’s Recent Williamsburg Fragrance and Beauty Boutique –

by Beautifaire101

Beauty, Featured

Inside Chanel’s Recent Williamsburg Fragrance and Beauty Boutique –

Chanel goes big on brick-and-mortar, starting in Brooklyn. The prestige brand is opening a 1,324.5-square-foot boutique in Brooklyn’s Williamsburg neighborhood on North sixth Street that may encompass makeup, skincare, fragrance, Chanel eyewear and seasonal, small leather goods. It also will offer distant ordering, curbside pickup, same-day delivery and virtual shopping appointments. A chosen space for personal consultations will include a menu of services, from constructing skincare routines to education around makeup routines and the brand’s fragrance offering, which celebrated its centennial in 2021. The boutique opens Thursday. The strategy for launching more stand-alone boutiques, in tandem with expanded wholesale distribution — Chanel entered Ulta Beauty earlier this 12 months in that retailer’s bid for luxury shoppers — is to raised meet shoppers where they...

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21 Dec

Sephora Debuts First Documentary Film – WWD

by Beautifaire101

Beauty, Featured

Sephora Debuts First Documentary Film – WWD

Sephora has taken its marketing efforts to recent heights — and a recent medium. The retailer is debuting a documentary film this week called “The Fantastic thing about Blackness.” It chronicles the inception, decline and relaunch of Fashion Fair, which got here back to market last 12 months under the ownership of Desirée Rogers and Cheryl Mayberry McKissack. Sephora created the film in partnership with Vox Media’s Epic Digital and Vox Creative subsidiaries, in addition to Ventureland. It was subsequently acquired by HBO Max, where it should be available this week. “We were honored to accumulate Fashion Fair in 2019, a brand which ash a lot history and significance to the Black community. With this documentary, we're capable of share our journey of bringing...

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21 Dec

P&G Beauty Creates Recent Specialty Beauty Division – WWD

by Beautifaire101

Beauty, Featured

P&G Beauty Creates Recent Specialty Beauty Division – WWD

P&G is officially diving back into the high-end beauty pool. The patron products giant announced it has created a latest division, Specialty Beauty, that can include brands that operate in specialty and/or prestige retail channels across brick-and-mortar and direct-to-consumer. That features the three brands P&G snapped up in late 2021 for greater than $1 billion — the skincare lines, Farmacy and Tula Skincare, and hair care business, Ouai, in addition to First Aid Beauty, which it bought in 2018. Most of the brands that P&G has incubated in-house, including See Me Beauty, skincare targeting women over 50, and Keep It Anchored, a clinically proven hair care range supporting hair retention, may also be housed in the brand new division, and SK-II’s North...

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