WWD – Page 18 – Beautifaire

19 Dec

For sustainable solutions in beauty, packaging is only the start. Today’s beauty manufacturers are counting on a plethora of methods to ramp up sustainability efforts and lessen environmental impacts before products even reach customers. Some businesses are digitizing manufacturing with a purpose to test and track energy consumption, while others are leaning into solar panels and water recycling within the name of sustainability. The renewed supply chain efforts come as an increasing number of huge beauty corporations strive to achieve publicly communicated sustainability goals. And while technologies and efforts are easily implemented in newer manufacturing facilities, older sites should still have a tough time measuring their energy consumption with a purpose to discover and rectify pain points. “We've a factory in Recent Jersey...

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19 Dec

The Investors Behind Celebrity Beauty Brands – WWD

by Beautifaire101

Beauty, Featured

The Investors Behind Celebrity Beauty Brands – WWD

Nowadays, it looks as if every celebrity has launched a beauty brand. There’s Gwen Stefani’s Gxve Beauty; Hailey Bieber’s Rhode skincare line and, in fact, Rihanna’s Fenty Beauty. Celebrity names could also be on the label, but most of the lines launched with famous faces are literally financially backed by big incubators and investors. Here, a consistently updated list of celebrity beauty brands — and the businesses and investors behind them. Jessica Alba‘s The Honest Co., which is now publicly traded on the Nasdaq, has been backed by Lightspeed Enterprise Partners, L Catterton and plenty of other firms. Drew Barrymore‘s Flower Beauty was one in all the primary celebrity beauty brands to launch. It's backed by brand incubator and manufacturer Maesa. Kristen Bell launched her...

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19 Dec

Beauty Corporations Join Forces to Meet Sustainability Goals –

by Beautifaire101

Beauty, Featured

Beauty Corporations Join Forces to Meet Sustainability Goals –

PARIS — “#WeAreAllies” declared skincare brand Ren in a groundbreaking campaign last 12 months. Ren teamed with competitors Biossance, Caudalie, Herbivore and Youth to the People, which jointly made sustainability pledges as a part of the campaign. It was the primary time a gaggle of beauty brands had worked together to speak their sustainability credentials to consumers, and marked a U-turn in corporate mind-sets. Today, it's just certainly one of many sustainability partnership initiatives that has emerged involving beauty firms large and small. “We're in a context of climate urgency, and so it’s really critical that every one forces mobilize for higher results,” said Clémence Gosset, director of consumer information at L’Oréal’s Corporate Responsibility department. “We'd like to place collaboration at the...

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18 Dec

Alicia Keys Is Launching a Color Collection — What

by Beautifaire101

Beauty, Featured

Alicia Keys Is Launching a Color Collection — What

After several years makeup-free, Alicia Keys is returning to paint cosmetics. Keys’ brand in partnership with E.l.f. Beauty, Keys Soulcare, is launching its first collection of color – skincare hybrid products. Keys will unveil the assortment, which is alleged to deliver light, buildable coverage, by wearing them to the Met Gala on Monday. They include a lip balm, cheek tints and brow gel, and costs range from $15 to $22. The brand at all times aimed to tackle latest categories beyond home fragrance and skincare, but the brand new collection, called Color Care, also marks Keys’ evolving attitude toward the category. “I used to be taking over these tremendously oppressive beauty standards that I believed in some way applied to me with...

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