WWD – Page 19 – Beautifaire

18 Dec

Lady Gaga on Haus Labs Newness, What to Know,

Her Haus, her rules. Lady Gaga is introducing an all-new Haus Labs (formerly often known as Haus Laboratories), starting with the name. Roughly 100 stock keeping units across eye, lip and cheek cosmetics might be launching exclusively with Sephora on June 9. It should start in 25 high-traffic Sephora doors, and can expand each categories and its store footprint to over 500 locations across the U.S. and Canada. Prices range from $22 to $38. Along with revamped distribution, every consumer touchpoint with Haus Labs has been rethought. Packaging, formulas, logos and advertisements have all been given an update. “Every thing is latest for consumers,” said Kelly Coller, Haus Labs’ chief marketing officer. “Now we have three product pillars: they’re high-tech, high-performance, high...

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18 Dec

MCM Launches Ultra Fragrance With Inter Parfums – WWD

by Beautifaire101

Beauty, Featured

MCM Launches Ultra Fragrance With Inter Parfums – WWD

German luxury fashion label MCM has launched its second fragrance with Inter Parfums Inc. Called MCM Ultra, the fragrance launched on the brand’s website and in MCM boutiques on Friday and can roll out globally and to the brand’s U.S. retail partners, including Macy’s and Saks Fifth Avenue, in August. Infused with black currant, pink pepper, tonka bean, cedarwood and tuberose, the perfume retails for $75 for 30-ml., $90 for 50-ml. and $115 for 100-ml. The fragrance was crafted by perfumer Frank Voelkl, who said in an announcement that he sought to strike a “delicate balance” between floral and fougère elements with the scent. “MCM has this different tackle luxury that connects so well with Gen Z and Millennial consumers,” said Baerbel Bureick,...

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18 Dec

The Opportunities and Challenges Facing Cosmetics Packaging Suppliers –

by Beautifaire101

Beauty, Featured

The Opportunities and Challenges Facing Cosmetics Packaging Suppliers –

BOLOGNA, Italy — For packaging and sweetness suppliers, it's the most effective — and worst — of times. That was the sense emanating from the recent session of Cosmopack, the packaging branch of Cosmoprof Worldwide Bologna, the trade show that ran from April 28 to May 2. The session marked its return to an in-person format for a full-fledged event within the sprawling fairgrounds. Orders are back and rising for beauty suppliers, executives said, especially within the makeup industry that was particularly hard-hit throughout the early phases of the continuing coronavirus pandemic. There’s a flurry of pleasure about sustainable packaging solutions, that are in rising demand. But what’s making trading particularly difficult today is a confluence of things driving up costs and lengthening...

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18 Dec

Grace Gaustad, Jo Baker, Cristina Carlino launch Beauty Brand

by Beautifaire101

Beauty, Featured

While today’s brands are being tasked with reimagining their strategies to accommodate the rise of virtual realms and augmented reality, Bakeup, which launches this fall, will come to market with such technological advancements already embedded into its DNA. “There isn't a beauty without disruption,” said Cristina Carlino, who founded Philosophy in 1996 and has teamed along with her 20-year-old daughter, singer-songwriter Grace Gaustad, celebrity makeup artist Jo Baker, It Cosmetics’ Christine Nevin and fellow Philosophy alumna Sarah Superfon for the creation of Bakeup. It’s the not-so-classic tale of just the best amount of cooks within the kitchen: Baker, the artist; Gaustad, the muse, and Carlino, Nevin and Superfon, the seasoned strategic masterminds behind all of it. The self-described “digital-first” brand seeks...

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