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12 Jan

Beauty’s Office Return Plans – WWD

Beauty’s Office Return Plans – WWD
Firms across the U.S. are still figuring out what works best for them and their employees relating to returning to the office after the worldwide pandemic led to many the world over working from home for lengthy periods. On the one side there’s those like Elon Musk’s electric carmaker Tesla, which is attempting to bring back employees 40 hours every week, and others like Slack and Airbnb that allow staff to be fully distant. In between, there are a lot of similar to Apple and Peloton which have opted for a hybrid model and plenty of those implemented those policies following Labor Day. Here’s what eight beauty firms needed to say when Beauty Inc asked them to comment on their plans for...
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12 Jan

Ipsy’s 6-Month Update on Commitments to Black Owned Beauty

Ipsy’s 6-Month Update on Commitments to Black Owned Beauty
Ipsy has grow to be considered one of the primary beauty corporations to follow up on commitments to Black businesses that it made in June, following the police killing of George Floyd. Then, Ipsy said it will dedicate a minimum of $5 million to the event and amplification of Black-owned beauty brands. Now, the corporate has laid out its plan, which incorporates bringing in greater than a dozen Black-owned beauty brands for the corporate’s signature Glam Bags and making a $1 million fund for Black-owned brands to take a position in product sourcing. Apart from the $1 million fund, a minimum of $4 million will go toward subsidizing the price of Glam Bag participation for the brands, and spending to “double the...
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12 Jan

Stephanie Morimoto on How Asutra Is Reimagining the Medicine

Stephanie Morimoto on How Asutra Is Reimagining the Medicine
Stephanie Morimoto, owner and chief executive officer of wellness brand Asutra, bought the corporate in 2018, when the brand was still in its relative infancy.  Her former work as a consultant at a top firm and tenure as vice chairman of regional development at a nonprofit led her to some extent of utmost burnout, and ultimately served as a catalyst for her interest in self-care and wellness.  “I used to be working across the clock, traveling across the country and eating like crap. I attempted to vary the culture where I worked, and I used to be shut down,” Morimoto recalled at WWD’s Wellness Forum.   Seeing a necessity for change in each her own life and the cultural consciousness at large, Morimoto launched...
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11 Jan

Sephora Publicizes Virtual Return of Sephoria, Immersive Beauty Experience

Sephora Publicizes Virtual Return of Sephoria, Immersive Beauty Experience
Sephoria is back.  Going down virtually for the second 12 months in a row, Sephora’s immersive beauty playground, Sephoria: House of Beauty, will occur on Sept. 18 and is now open for registration on the Sephora website.  For the primary time because the event’s inauguration in 2018, registration can be open to those living outside of the U.S., with consumers in Canada, Spain, France and Italy all having the ability to participate within the experience this 12 months.  The event will feature an interactive beauty “house” consisting of various rooms that users can explore while engaging with brand founders, learning about Sephora’s popular offerings and connecting with other users and talent through the platform’s live-chat feature.  U.S. attendees will even find a way to...
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