WWD – Page 348 – Beautifaire

24 Sep

Sophia Chabbott’s Big Ambitions for Testament Beauty – WWD

When she launched Testament Beauty last yr, Sophia Chabbott began small with two masks. Now, she’s considering greater. The previous editor, who counts experience at Saks Fifth Avenue, WWD and Glamour under her belt, is bringing her beauty brand’s Mediterranean-diet-for-the-face mentality to recent product categories. Testament is introducing its first daily-use products, the Ancient Vine Vitality Serum and the Damascena Rose De-Stress Moisturizer, which is able to debut respectively for $120 and $88 online with Neiman Marcus, Macy’s, Anthropologie and the brand’s own site. The serum will bow in October, with the moisturizer to follow within the winter. Just over a yr in, the brand’s DNA has proven resonant with consumers and retailers alike. “I actually have all the time been super...

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23 Sep

Inside The Fragrance Foundation’s Media Connections Brunch – WWD

by Beautifaire101

Beauty, Featured

Inside The Fragrance Foundation’s Media Connections Brunch – WWD

On Sept. 7, members of the media and fragrance industry gathered at Melba’s Harlem to debate The Fragrance Foundation‘s #FragranceForwardTFF initiative, which was launched in 2021 and seeks to extend diversity, equity and inclusion within the industry. Amongst those present included Teri Johnson, founding father of the Harlem Candle Company, Francisco Costa, founding father of Costa Brazil, Chris Collins, founder, World of Chris Collins, artist Rebecca Moses, and former model Musa Jackson, who's now the chief executive officer and editor in chief at Ambassador Digital Magazine. “We've made our number-one priority diversity, equity and inclusion,” said Linda G. Levy, president of The Fragrance Foundation, on the event. “People must see those that appear to be them within the industry. It’s...

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23 Sep

Dr. Barbara Sturm Opens Two Recent Spas in Recent

by Beautifaire101

Beauty, Featured

Dr. Barbara Sturm Opens Two Recent Spas in Recent

Uptown or downtown? Dr. Barbara Sturm is betting on each. The brand founder has opened two latest spas in Recent York, one uptown on Madison Avenue and one downtown in SoHo. In keeping with Sturm, it’s a natural evolution of pre-coronavirus pop-up spas and the brand’s ongoing concentrate on education. “Before COVID[-19] we created pop-up spas, which we held sometimes 18 times a yr,” Sturm told WWD in an email. “We began quite a lot of online platforms to speak with our patients and supply them with education. That now translates to our spas and boutiques, educational treatment centers where the Sturm world may be experienced, because after COVID[-19] everybody desires to experience in-person interactions — digital is incredible, however it’s not...

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23 Sep

The Pros and Cons of Online Beauty Marketplaces –

by Beautifaire101

Beauty, Featured

The Pros and Cons of Online Beauty Marketplaces –

PARIS — Online marketplaces are increasingly becoming de rigueur for beauty retailers in Europe. Boots, Farfetch and Douglas are amongst those to have recently adopted that business model involving multivendor platforms to assist expand their product offer, drive volume and update image within the red-hot battle for prestige beauty shoppers today. For beauty brands, marketplaces can provide great exposure, amongst other advantages. But there are downsides for each parties, too. “The explanation there’s been a lot interest in marketplaces, from a retailer perspective, is because they see it as a comparatively inexpensive option to drive revenue and growth at a time when the demand environment is becoming slightly bit more sluggish, and so they need something really to pep up the outcomes they...

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