WWD – Page 350 – Beautifaire

20 Sep

Aeir, a latest luxury fragrance brand that joins technology with sustainability, goals to usher in a latest era on the planet of fragrance. Founded by Jana Bobosikova and Tesla alums Rodrigo Caula and Enrico Pietra, Aeir launches its Mini Fragrance Discovery Set, $69, on Sept. 29 at Neiman Marcus. The invention set features the brand’s 4 debut scents — Wet Stone, Grand Rose, Suede and Virgin Olive — while full sizes will follow in October, all encased in refillable aluminum containers and retailing for $120 each. Moderately than extracting natural materials for the event of its fragrances, Aeir has implemented bioengineered formulations that mimic notes the brand is trying to copy, akin to palo santo, sandalwood and rose, without depleting natural resources. “Trees are...

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16 Sep

APAC Region Drives Growth for Estée Lauder, Dior Beauty,

by Beautifaire101

Beauty, Featured

APAC Region Drives Growth for Estée Lauder, Dior Beauty,

Could TikTok soon be dethroned as probably the most influential social platform in driving brand awareness amongst Gen Z consumers? It’s too early to inform, but many beauty brands are constructing their presence on Chinese social platforms like Weibo and RED — and seeing sizable gains consequently. Having each garnered roughly 23 percent of their respective Media Impact Values from July through August via China’s Twitter-like platform, Weibo, Guerlain and La Mer are the leading Western beauty brands on the platform. Meanwhile, Estée Lauder, garnered $17.2 million (or 20 percent) of its MIV from Weibo activations from July through August, while La Mer also claims probably the most substantial presence on RED, which has the same format to Instagram but is more shopping...

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16 Sep

Sephora Launching ‘Asia Store of the Future’ – WWD

by Beautifaire101

Beauty, Featured

Sephora Launching ‘Asia Store of the Future’ – WWD

PARIS – Sephora will launch what it calls the “Asia store of the longer term” in Singapore’s Raffles City Shopping Mall on Sept. 23. In Asia, where digital ecosystems and adoption are far more advanced than in other parts of the world, Sephora executives began brainstorming well before the coronavirus pandemic hit. “We sat down and said: ‘What would it not appear to be if we created a store where technology was the guts of the design and getting used to essentially unlock consumer journeys?’” explained Alia Gogi, president of Sephora Asia. “That was really the issue statement we began with.” Layered on this soon after was the health crisis, which accelerated the ideation process, since retailers had to grasp quickly the the...

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14 Sep

Puig Acquires Majority Stake in Kama Ayurveda – WWD

by Beautifaire101

Beauty, Featured

Puig Acquires Majority Stake in Kama Ayurveda – WWD

PARIS – Puig has taken a controlling stake in Kama Ayurveda, India’s leading Ayurvedic beauty and wellness brand. Financial terms weren't disclosed. In 2019, the family-owned Spanish beauty and fashion company purchased a minority stake within the Indian beauty company, which was founded in 2002. “With this acquisition, Puig reaffirms its commitment to an organization and a market with vast growth opportunity in beauty and wellness products,” Puig said in an announcement on Wednesday. Kama Ayurveda’s offer is rooted in the standard Indian medical practice of Ayurveda, which relies on the balance between mind, body and soul for holistic wellness. Kama Ayurveda’s products are natural and organic. The corporate owns 54 stores in India and plans to operate greater than 60 by yearend. Puig said...

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