WWD – Page 352 – Beautifaire

9 Sep

Wella CEO Annie Young-Scrivner on the Surge in Hair

“Can I touch your hair?,” asked Annie Young-Scrivner, glancing up and down the long, highlighted blonde strands before she made a rapid assessment of the products I ought to be using. Wella’s energetic and interesting chief executive officer is definitely hands on, deeply knowledgeable and obsessed with the hair industry despite the incontrovertible fact that until the COVID-19 pandemic, she spent most of her profession within the food and beverage sector. Along with three years as CEO at Godiva, she spent seven years in a variety of senior positions at Starbucks and started her profession at PepsiCo where she held senior leadership roles in sales, marketing and general management during her 19-year tenure with the business. Nevertheless, beauty, especially hair, has long...

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6 Sep

Launchmetrics Partners With MAC Cosmetics, Microsoft for Beauty Hackathon

by Beautifaire101

Beauty, Featured

Launchmetrics Partners With MAC Cosmetics, Microsoft for Beauty Hackathon

Launchmetrics’ newest initiative seeks to bring the beauty-tech landscape to the fore. The information research and insights company has joined forces with MAC Cosmetics and Microsoft to host a knowledge hackathon from Nov. 17 through Nov. 21, called Beauty Hacks. The competition, which can happen in Microsoft’s Technology Center in Paris, will allow students from France’s top business, engineering and tech schools to research data from Launchmetrics’ proprietary data set with a view to determine easy methods to improve the performance of beauty brands on social media. “For us, it is sensible to be the middleman between a worldwide technology player like Microsoft and a business like MAC,” said Michael Jaïs, cofounder and chief executive officer of Launchmetrics. “It’s not that common for...

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5 Sep

Searches for Refillable Deodorant, Perfume and Shampoo on the

by Beautifaire101

Beauty, Featured

Searches for Refillable Deodorant, Perfume and Shampoo on the

Refillables are on the rise. In keeping with data from Spate, searches for deodorant alongside “refillable” are at a monthly volume of 12,890 within the U.S, a 32 percent year-over-year increase. Dove is the most-searched deodorant brand alongside “refillable,” garnering over 9,300 searches per thirty days, while Secret, Old Spice and natural deodorant brand Native follow suit, albeit with significantly lower average search volumes. Searches for refillable perfumes have seen probably the most significant year-over-year growth, increasing by 60.7 percent, with brands similar to Mugler, Boucheron and Chanel seeing probably the most traction. More area of interest are searches for refillable razors and candles, although when the previous do appear, it is usually alongside shaving brand Schick. Searches for refillable shampoo, soap and conditioner have...

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5 Sep

FKA twigs on Reinventing Through Beauty and Product She

by Beautifaire101

Beauty, Featured

FKA twigs on Reinventing Through Beauty and Product She

“I’m very much coming out of my character, coming back into me,” said FKA twigs. The multifaceted talent — a singer, songwriter, dancer and actress — just wrapped filming Rupert Sanders’ “The Crow,” opposite Bill Skarsgård. “Today has been really fun, since it’s the primary time that I feel that I’m back to myself,” she added, backstage at a pop-up event for Viktor & Rolf in Los Angeles. She’s the face of the brand’s latest fragrance, Good Fortune. Beauty is a transformative tool, whether it’s used for filmmaking to embody a task or preforming on stage as a part of a persona. Nevertheless it’s also deeply personal. Finding herself again, FKA twigs had on her “staple, go-tos,” in braids, a lined lip, strong...

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