WWD – Page 4 – Beautifaire

11 Jan

Walmart, P&G Beauty Executives on Cocreating NOU Hair Care

With scale on one hand and data on the opposite, P&G Beauty and Walmart Inc. have joined forces to create latest paradigms in brand incubation. The manufacturer — among the many world’s largest, with estimated beauty revenue of $14 billion in 2020 — has teamed with the world’s largest retailer on a genderless, Gen Z-focused hair care brand, called NOU. The name, which is an abbreviation for Next of Us, launched online with Walmart in August and is now rolling out to greater than 2,500 doors. The eight debut stock keeping units are priced at $6.97 each. Lately, P&G has eyed latest ways of excited about brands. The corporate launched My Black Is Beautiful in 2019 in a strategic shift from acquisition...

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11 Jan

Kate Moss Named Face of Charlotte Tilbury’s Recent Foundation

by Beautifaire101

Beauty, Featured

Kate Moss Named Face of Charlotte Tilbury’s Recent Foundation

Kate Moss is the face of Charlotte Tilbury’s latest launch, the Beautiful Skin Foundation. “I’ve known Charlotte perpetually, we’ve worked together on countless covers, campaigns, runways, red carpets and shared many personal moments through the years,” Moss told WWD in an announcement. “She is an amazing friend, and her makeup chair is one in every of my favorite places to be. We now have a lot fun on set — laughing and dancing nonstop, and I trust her implicitly so it’s at all times easy working together. It’s been really special to work with Charlotte for the launch of her Beautiful Skin Foundation.” As with lots of Tilbury’s past launches — and in keeping with the wonder industry’s ongoing trend — her...

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11 Jan

Tatcha to Launch Silk Powder on Newness – WWD

by Beautifaire101

Beauty, Featured

Tatcha to Launch Silk Powder on Newness – WWD

On the heels of a giant 12 months for livestreaming in the wonder industry, Tatcha is jumping into the combination. The skincare brand will probably be launching The Silk Powder, a recent skincare powder, on the wonder livestreaming platform Newness this week. It'll be on the market exclusively on Newness on March 4 before a wider launch on Tatcha.com and with Sephora on March 6 for $48. Tatcha is the primary brand to launch a product on the platform, each the brand and Newness confirmed. “Traditionally, product development and launches occur in silos — a brand develops a product, then they launch the product after which they tell their customers about it. We’re so excited to have Tatcha as the primary brand...

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10 Jan

Bee Shapiro’s Ellis Brooklyn Raises $1 Million – WWD

by Beautifaire101

Beauty, Featured

Bee Shapiro’s Ellis Brooklyn Raises Million – WWD

Fragrance business Ellis Brooklyn has raised a $1 million seed round from Stage 1 Fund and Toni Ko, the founding father of NYX. Ellis makes eau de parfums, candles and body care. It was founded by Latest York Times’ Skin Deep columnist and writer Bee Shapiro, and was early to the clean-ingredients trend within the fragrance category. With the capital, Shapiro plans to deepen Ellis’ international distribution and hire an worker who “can dovetail not only our e-comm, but additionally the e-comms of our retailers,” she said. “Our e-comm is way up. We had our biggest month ever, like within the history of our brand, in July in e-comm,” Shapiro said. For a lot of brands, fragrance sales have suffered as stores closed and consumers...

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