WWD – Page 5 – Beautifaire

10 Jan

It was the Americas that first inspired Shiseido Cosmetics, with its founder Arinobu Fukuhara opening a Western-style pharmacy in Japan in 1872 after studying pharmacological techniques developed within the U.S. And 150 years later, the market remains to be a driving force for the corporate. Despite a backdrop of record-high inflation and recession fears, the Americas was considered one of the primary engines of growth for Shiseido, alongside the resurgence of travel retail, in the primary six months of the fiscal 12 months 2022 and its Americas president and chief executive officer Ron Gee is confident this trend will proceed. “We’re definitely going to be a growth driver,” he said from his Midtown office. “We’re an entrepreneurial spirit and the U.S. market...

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10 Jan

12 Wellness Trends for 2023 – WWD

by Beautifaire101

Beauty, Featured

Bye-bye loneliness — the following wave of wellness trends are more likely to be social and technological. This week, the Global Wellness Summit released its annual Way forward for Wellness report, written by journalists, analysts, doctors, economists and concrete futurists. The Global Wellness Institute, a 501(c)(3) aiming to advertise worldwide wellness, also presented findings from its report, “Health, Happiness and The Wellness Economy: An Empirical Evaluation.” The report showed positive correlations between wellness spending and happiness, in addition to wellness spending and life expectancy. The Way forward for Wellness 2023 report compiled 12 key trends that the GWS expects to drive the $4.4 trillion category this 12 months. Among the many trends, several commonalities got here up, including the importance of being...

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10 Jan

On TikTok, Silent Reviews Are the Recent Chatty ‘Get

by Beautifaire101

Beauty, Featured

On TikTok, Silent Reviews Are the Recent Chatty ‘Get

BeautyTok has found its first fixation of 2024. Silent reviews — wherein users compile their beauty products and wordlessly convey their thoughts on each through exaggerated gestures and facial expressions — have taken the app by storm. The trend first originated amongst TikTok’s area of interest reader community — also known as BookTok — in mid-December, when popular creators like Kara Hansen (@karaahansen) and Haley Pham (@haleypham) uploaded videos silently reviewing their 2023 reads and popular authors’ respective oeuvres. Now the phenomenon has made its strategy to beauty, with creators silently reviewing groupings of viral products TikTok has influenced them to try, corresponding to Glow Recipe’s Watermelon Glow PHA + BHA Pore-Tight toner — often presented to the silent...

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10 Jan

The Top 10 Indie Skin Care Brands in Influencer

by Beautifaire101

Beauty, Featured

The Top 10 Indie Skin Care Brands in Influencer

Skincare is having a social media moment. Due namely to an overall increase in activated influencers throughout the category, skincare content has grown 16 percent year-over-year in volume, while views and engagement have grown 82 percent and 26 percent, respectively, per Traackr. “Without delay, mega-influencers are the highest performers across rising indie skincare brands,” said Therese Little, head of sales, Americas, at Traackr, noting this trend isn’t necessarily consistent across beauty. For prime-performing indie hair care brands, for instance, mid-tier influencers are driving probably the most impact. “A typical theme amongst top-performing skincare brands is that they've built strong relationships with high-performing influencers,” said Little, noting Gen Z creator Katie Fang has been a sustained key voice for Glow Recipe, which tops...

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