WWD – Page 7 – Beautifaire

6 Jan

Mass Market Executives from Ulta, L’Oréal, E.l.f. Bullish on

Macroeconomic concerns aren't any match for beauty’s mass market. Retailers, brand executives and analysts are anticipating an enormous 12 months ahead for the channel. Along with makeup — which began to rebound last 12 months — being fully back, mass market retailers have found latest ways to distinguish, making themselves able to capitalize on any trade-down amid an uncertain economic backdrop. Beauty manufacturers are also spotting growth across all of the categories through which they play. “The mass market is in a extremely interesting place,” said Wendy Liebmann, retail analyst and chief executive officer of WSL Strategic Retail, noting that while a recessionary environment will definitely affect consumer spend, brands and retailers stand to learn — so long as they've the fitting strategies...

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6 Jan

Neuroscents Create Emotions – WWD

by Beautifaire101

Beauty, Featured

Too rushed to wander around amongst trees for his or her relaxing effect? Spritz on Forest Lungs, a fragrance from The Nue Co. billed to offer an analogous calming sensation, because of an olfactive component replicating the effect of phytoncides, plant-derived compounds. About six months’ stock of the scent was sold out in only eight days after its introduction, in accordance with Flo Glendenning, vp of product and sustainability on the U.K.-based company. “That product really tapped into something that individuals were craving,” she said. Forest Lungs is an element of a latest, rising area of interest of fragrance called neuroscents, that are created with an olfactive note or notes to elicit emotional responses which might be neurologically proven, increasingly with brainwaves. Neuroscents’ effects...

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6 Jan

Dame Has At-Home STI Tests Now – WWD

by Beautifaire101

Beauty, Featured

Sexual wellness brand Dame is launching at-home tests for sexually transmitted infections. The brand, known for its sexual wellness devices and topicals, is moving into the health space with 4 STI kits, which can be found on the brand’s site starting Thursday. Tests include Gonorrhea & Chlamydia, HIV, Syphilis STI Test Kit 1-site, $125; Gonorrhea & Chlamydia, HIV, Syphilis STI Test Kit 3-site, $150; Gonorrhea & Chlamydia STI Test Kit 1-site, $70, and Gonorrhea & Chlamydia STI Test Kit 3-site, $140. One-site tests are for sexual experiences only using genitals, while three-site tests also include mouth and rectum. After purchasing the kits, users will take the test at home, ship it to a lab after which will receive virtual results. A physician...

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6 Jan

Perfect Corp. Discusses Personalization with Beauty Tech – WWD

by Beautifaire101

Beauty, Featured

Perfect Corp. Discusses Personalization with Beauty Tech – WWD

Beauty tech is driving the evolution of beauty, Wayne Liu, chief growth officer and president of Americas at Perfect Corp., told attendees on the WWD 2023 Digital Beauty Forum. Citing recent consumer behavior studies, Liu shared that 70 percent of consumers say that experiences are more essential to them than material possessions, with 62 percent of consumers specifically finding recent technology to be exciting. Furthermore, 70 percent of consumers say they wish to see something more visual once they see search results. “After we discuss beauty tech’s present and future,” said Liu in regards to the ongoing innovation happening around technology in the wonder space, “nothing really happened simply because it happened, there’s a few reasons we are able to look to...

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