WWD – Page 9 – Beautifaire

5 Jan

Selena Gomez on Rare Beauty’s Self-Love Success Story –

It’s rare alright. In only three years, Selena Gomez‘s Rare Beauty has proven that a makeup brand built on self-love and driving awareness of mental health issues, is usually a industrial juggernaut. Expected to achieve $300 million in revenues in 2023, the brand has transcended the celebrity of its founder, singer, songwriter, producer, actress and philanthropist Gomez, who's probably the most followed woman on Instagram with 430 million followers, helping Rare Beauty develop into social media’s top ranked beauty brand within the U.S. Rare Beauty has raised $12 million of the $100 million it has committed to mental health causes over the following decade through its Rare Impact Fund, which has partnered with 25 global organizations, and provided support and resources to...

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26 Dec

What Went Fallacious in Beauty During 2023 – WWD

by Beautifaire101

Beauty, Featured

What Went Fallacious in Beauty During 2023 – WWD

While many in beauty have had a stellar 12 months with makeup finally joining skincare and fragrance for a post-pandemic sales recovery, there have also been some pretty significant downs (Revlon‘s bankruptcy, Amyris’ bankruptcy, Estée Lauder‘s tanking stock price, and more). The blemishes are outside of beauty’s norm. For years, the category has gone from strength to strength, growing even within the downtimes as consumers treat themselves to more-affordable-than-fashion lipsticks, mascaras and face creams. In 2023, most of beauty’s issues were driven by company-specific problems compounded by fallout from the COVID-19 pandemic or the economic slowdown in China. Starting the negative trend was Revlon, which spent the primary few months of the 12 months stuck in bankruptcy proceedings after filing for...

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26 Dec

Buyers and Retailers on Cosmoprof North America’s Key Trends

by Beautifaire101

Beauty, Featured

Buyers and Retailers on Cosmoprof North America’s Key Trends

Back in full force, Cosmoprof North America’s 2022 iteration in Las Vegas saw pandemic-era trends come to fruition. Retailers and market researchers agreed that the industry was largely unscathed as macroeconomic pressures rise, with time-tested phenomenons just like the lipstick index in full effect. “It’s that conjunction of beauty and wellness products. Caring for yourself, taking good care of your skin and feeling beautiful,” said Mimi Udezue, Goal’s senior beauty buyer. “That’s resonating with people, even when there are things which you could’t control which can be happening. People want to search out ways to offer themselves little moments of joy, and wonder’s a simple way we’re in a position to provide that for them. Here, retailers and market researchers on Cosmoprof North...

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26 Dec

MAC Cosmetics’ Podcast — All the pieces You Have

by Beautifaire101

Beauty, Featured

MAC Cosmetics’ Podcast — All the pieces You Have

Despite his marketing prowess, John Demsey, executive group president of the Estée Lauder Cos., said that with MAC Cosmetics’ newest project, a podcast titled “The T-Zone,” “we’re not selling anything.” “People find that arduous to consider,” he said. As an alternative, the series focuses on the creators and innovators behind some of popular culture’s most recognizable moments, a passion point for Demsey who cohosts the series with MAC’s global creative director, Drew Elliott. The series debuts on Jan. 28 with an episode featuring Dita Von Teese, while June Ambrose stars in episode two. “The brand plays a much higher position within the arbitration of favor and taste and culture, and that’s why it rings,” Demsey said. “Why shouldn’t MAC, which has at all times...

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