The well-loved sights and sounds of Fifth Avenue will soon be joined by a signature scent.
In a first-of-its-kind partnership for each parties, home and positive fragrance company Nest Recent York has teamed up with The Fifth Avenue Association to scent the avenue with its bestselling “Holiday” fragrance from Nov. 24 through the top of the 12 months.
“We’re excited to bring one other dimension to the vacation experience on Fifth Avenue,” said Marie Ternes Boster, president of the Fifth Avenue Association. “Everyone desires to surprise and delight, but I feel this [partnership] nails that.”
One-hundred-and-fifty lighted Christmas trees — a combination of fraser and noble fir — will line the avenue’s sidewalks from forty sixth through 61st Streets, with...
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