The will to be tanned online is driving a recent generation of individuals to their local sunbed shops, where they film the method for thousands and thousands to see
The viewers are preparing with an influencer as she decides what to wear to move to the sunbed shop. She picks loose-fitting clothing, she tells the camera, because she all the time feels sick after a sunbed. Elsewhere, a distinct influencer sprays a “triple-strength” watermelon-flavoured tan accelerator up her nose at her dressing table before putting her hair right into a high pony and packing her sunbed vouchers into her bag. She opens her gel of selection for today’s session, hashtagging the brand within...
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