Youth – Beautifaire

16 Sep

From a celebration in East London and a latest store to a morning of panels, here's what went down at Youth To The People's two-day event It has been almost a decade since cousins Joe Cloyes and Greg Gonzalez launched their skincare brand Youth To The People. Drawing inspiration from their family’s history in the sweetness industry, the duo got here together to honour their grandmother's esthetician legacy and produce modern skincare to the masses. This past weekend, Youth To The People crossed the Atlantic to officially launch within the UK. The 2-day event kickstarted on Thursday with the inauguration of the shop. With every thing from a celebration to a morning crammed with...

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6 Aug

This latest book charts Alasdair McLellan’s optimistic portraits of

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Beauty, Featured

This latest book charts Alasdair McLellan’s optimistic portraits of

If he could pass on one piece of wisdom he’s accrued over greater than three many years of taking pictures, acclaimed photographer Alasdair McLellan would tell his teenage self: “Everyone seems to be just as insecure as you.” Having first picked up a camera aged 13, the primary intentional portrait he ever took may very well be a devastatingly tender embodiment of this sentiment. A teenage boy crouching in a field, half-hidden within the brilliantly green wheat, gazes back toward his friend behind the lens. His face is lit by sunlight and, in all likelihood, he’s touchingly oblivious to his own radiance. This poignant portrait is the primary picture in Home and Away [designed by M/M (Paris)], the brand new book...

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27 Jul

How gender-affirming ASMR videos are helping trans youth

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Beauty, Featured

How gender-affirming ASMR videos are helping trans youth

ASMR videos should not only relaxing – they’re also a secure space for trans and non-binary viewers to feel affirmed and explore feelings about their gender identity “Do you would like me to do your make-up? I can do your make-up if it's going to make you are feeling somewhat more feminine,” asks Julieta ASMR, in certainly one of her TikTok roleplays where she does the viewer’s make-up to assist them feel femme. This particular clip has over 55,000 likes, with quite a few comments from grateful viewers. “As a trans girl I really like this,” one reads. “I'm non-binary and this made me so completely happy,” says one other. “So many sweet...

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22 Jul

Youth To The People opens its first store in

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Beauty, Featured

Youth To The People opens its first store in

Eight years ago cousins Greg Gonzalez and Joe Cloyes launched Youth To The People with the aim to create a skincare brand focused on progressive science using entirely vegan ingredients. While the brand was the duo's official debut within the skincare world, their journey with all things beauty began many years before the brand’s launch. Coming from a family with over 40 years of experience in skilled esthetics, each Gonzalez and Cloyes were raised with the facility of at-home beauty treatments instilled in them. Particularly inspired by their grandmother, Eva, the cousins tapped into her passion for creating professional-grade formulas dedicated to prioritising skin health. Since 2015, their method has proved itself to be effective with their Superfood Cleanser quickly becoming...

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