For years, YouTube was working toward a revamp of its payment system for creators. Then, in 2018, the corporate killed it, in response to the brand new book “Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination” by Bloomberg Technology reporter Mark Bergen. The corporate faced a serious advertiser boycott in 2017 over YouTube’s content moderation policy and efforts, and particularly the undeniable fact that it couldn’t appear to stop commercials from appearing on extremist content from the likes of ISIS. YouTube reacted by adjusting its systems to remove ads from any videos considered remotely controversial. Some creators lost as much as 80% of their ad revenue, Bergen writes.
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