Yribarren Tag

While many firms’ inclusion stories began within the post-George Floyd era, Sephora’s began before that. The thought was a campaign called “We Belong to Something Beautiful,” which the wonder retailer launched in 2019 after a high-profile incident of racial profiling involving R&B singer Sza called for a moment of introspection and the closure of all stores for diversity training. “It was a sobering moment for Sephora to find a way to take pause and reflect. It’s our goal to make sure that everyone feels included at Sephora each in store and online and we’ve committed to acting so that everybody in our store feels welcome,” the corporate’s chief people officer Corey Yribarren said. “Nobody should feel unwelcome or unseen.” The “We Belong to...