YSL Beauté, L’Oréal, Women’s Aid Take to the House

29 Nov

LONDON — Yves Saint Laurent Beauté and L’Oréal’s solidarity program, L’Oréal for the Future, are taking a step into the House of Commons to boost awareness for 16 days of activism against gender-based violence with the charity Women’s Aid. A series of coaching sessions to boost awareness and educate on how one can prevent domestic and sexual violence took place contained in the Commons’ Churchill Room, where members of Parliament and press could take part for the talks organized by Suzy Lamplugh Trust, a private safety charity and Women’s Aid, a national domestic abuse charity and federation that’s teamed with YSL Beauté on a campaign called Abuse Is Not Love. “YSL Beauté has been incredible on the subject of supporting Women’s Aid,...

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8 Aug

Austin Butler’s Latest Role Is for YSL Beauty’s Perfume

by Beautifaire101

Beauty, Featured

Austin Butler’s Latest Role Is for YSL Beauty’s Perfume

PARIS — Actor Austin Butler is the worldwide ambassador of Yves Saint Laurent Beauty’s latest men’s scent, MYSLF. “I felt honored when Yves Saint Laurent Beauty asked me to turn into the ambassador for its latest fragrance, MYSLF,” Butler told WWD. “In 1964, Yves Saint Laurent released his first fragrance. I feel privileged to be a component of the heritage he set in motion all those years ago.” In a press release, Butler also said: “Over the previous few years, I’ve spoken with individuals who knew M. Saint Laurent. He broke through labels. He was a rebel, and I like that about him.” Butler, a swiftly rising star, has worked with directors including Quentin Tarantino, Baz Luhrmann and Jim Jarmusch. The acclaimed “Elvis”...

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11 Jun

YSL Beauty’s Latest Campaign With Lil Nas X Embraces

by Beauty Tips

Makeup, Featured

YSL Beauty’s Latest Campaign With Lil Nas X Embraces

The representation we see in music, in media and particularly in beauty ads helps to shape the subsequent generation and their ideals around traditional beauty standards. That’s why when Lil Nas X became the primary male rapper in history to front a makeup campaign when he joined forces with YSL Beauty in August 2022, we knew we were in for something epic. And we were right. The boldness, the Blackness and more vital the representation from an iconic legacy brand specializing in a recent standard of beauty — chefs kiss. Now to commemorate the second yr with the brand, Lil Nas X and YSL are back for Pride month to launch two installments of the brand’s newest campaign featuring the worldwide popstar....

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28 Apr

Adèle Exarchopoulos Fronting YSL Beauté in France

by Beauty Tips

Fashion, Featured

Adèle Exarchopoulos Fronting YSL Beauté in France

Adèle Exarchopoulos has been named a face of Yves Saint Laurent Beauté in France, where she fronts the Couture Color Clutch, a recent palette of eye makeup. YSL Beauté in an announcement described her as an icon of a generation, who breaks codes and reinvents the principles of tomorrow — for beauty, included. “Adèle is an incredible artist, who throughout her profession has pushed her limits, dared and adapted, while remaining true to her personality,” said Zak Yopp, managing director of YSL Beauté France, within the statement. “She inspires us. She embodies Yves Saint Laurent Beauté’s vision for the long run of beauty: limitless, unique, lucid, radical and modern,” he continued. Exarchopoulos believes makeup can assist boost self-confidence. “Yes, and it is vitally vital to...

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