Libre is about to get more intense. The hit fragrance from YSL Beauté is launching its fourth iteration of the scent, with a “le parfum” level that amps up the facility.
Dua Lipa returns because the face of the fragrance for the brand new campaign, with stills shot by photographer Tyler Mitchell and a brief film from Grammy-winning music video director Jenn Nkiru. Lipa takes on the anthemic George Michael song “Freedom,” updated for the TikTok generation.
Selecting the name “Libre,” which suggests “free” in French, may need been a stroke of luck when it was chosen in 2019.
“We worked on this a couple of years ago, and once you see the best way the world goes today freedom has never been...
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