Yves Tag

PARIS — Yves Saint Laurent Beauté has teamed with Re:wild, an NGO, on a sustainability program aimed toward protecting biodiversity. Dubbed Rewild Our Earth, it's the brand’s broadest eco-related commitment so far. “We at all times attempt to be relevant and consistent, and resonate with the spirit, mind-set, DNA and codes of Monsieur Saint Laurent,” explained Stephan Bezy, international general manager of Yves Saint Laurent Beauté, at L’Oréal. He cited the designer’s famous phrase: “J’ai participé à la transformation de mon époque.” (Which translates to: “I participated within the transformation of my era.”) Saint Laurent was at all times of the moment. When feminism was on the rise within the ’60s, he offered women a wardrobe chockablock with what had been men’s traditional clothing,...