Tapestry Inc. has named Alan Lau to the board of directors, bringing the entire variety of board members to 11.

Lau became chief business officer for Animoca Brands last July, a gaming company where he oversees and provides support to the corporate’s greater than 340 portfolio corporations and leads M&A and business development. Earlier, he was chairman and chief executive officer of Tencent WeSure, a fintech company that he cofounded to supply web insurance to WeChat users. Before that, he was Asia head for McKinsey Digital, supporting each Big Tech corporations and sector incumbents to execute their digital strategies.

Before entering the tech space, Lau worked in corporate finance, first at Citibank after which at McKinsey & Co., where he was the Greater China head for the company finance practice, in control of M&A and deal structuring support.

He also sits on multiple museum boards, including because the vice chair of M+ in Hong Kong and co-chair of the Asia committee at each Tate and The Guggenheim.

“We’re extremely pleased that Alan Lau has agreed to affix our board,” said Joanne Crevoiserat, chief executive officer of Tapestry. “As we proceed to further refine our digital strategy across our portfolio of brands, Alan’s broad experience in engaging consumers across digital channels, leveraging technology and data analytics, in addition to deep knowledge of the necessary China market, might be invaluable assets.”

Lau said, “I’m excited to be joining the board of directors of Tapestry, a very modern, brand-led company. I look ahead to supporting the corporate and helping to tell each its digital strategies and global development plans because it continues to drive long-term sustainable growth.”