If Allure threw a celebration at Studio 54 in 1979, the room can be full of ‘70s makeup trends like glittery eyeshadows, bushy natural brows, and graphic white eyeliner. (Bianca Jagger would have been invited, but we’d ask her to depart her white horse at home.) In 2023, we’d expect to see some familiar looks within the room.

The ’70s brought us disco! The ladies’s liberation movement! Charlie’s Angels! So it’s only fitting that this groovy era would bring us beauty trends that might still hold their very own on TikTok. Would-be Fleetwood Mac groupies will relish in bare skin and thick, natural brows. Club-goers will love bringing back glitter and spiked lower lashes. And Farrah Fawcett herself would approve of the pastel eyeshadows and dewy foundation.

To assist us bring these trends into 2023, we asked the professionals to interrupt down the perfect ’70s makeup trends and their must-have products to get the look.

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• Joseph Carrillo is a makeup artist based in Recent York City.
• Kristine Studden is a makeup artist based in Los Angeles.
• Dani Kimiko Vincent is a makeup artist and founding father of KIMIKO.
• Jenny Patinkin is a makeup artist and founding father of an eponymous beauty tool brand.

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Statement Lower Lashes

In case your upper lashes are the lead single on the album, your lower lashes are the underrated B-side. We frequently overlook them — but they’re sometimes even sexier than the hits. To get Dua Lipa and Ivy Getty’s ’70s Cher-inspired lash, makeup artist Jenny Patinkin recommends starting with a tubing mascara to avoid a wet, clumpy mess. “Point the applicator at a perpendicular angle to the attention and swipe mascara forwards and backwards over the lower lash line,” she says. When you want a good more dramatic spike, Patinkin recommends using small tweezers to pinch sections of lashes together into little packets of spikes.

“Caliray’s mascara works well for this look because you may control the appliance without getting big wet blobs, and I find that it doesn’t flake off throughout the day,” says Patinkin.

A few of us don’t have the patience to flip the record over for the B-side (isn’t that what Spotify is for?) If that’s you, a pre-spiked lower lash strip will prevent the effort and time.

White Eyeliner

Nothing pairs with a pair of bell bottoms quite like cheeky white eyeliner. “Even the slightest bit may be so impactful when strategically placed,” says makeup artist Kristine Studden. Line the inner corner of the attention to widen, the waterline to open it up (like Lady Gaga has done here), create a white flick for a wink of fun, or try a negative space liner for something graphic like Janelle Monae. “The choices are countless,” says Studden.

Studden likes this trusty MAC liner in Pure White. “The colour is admittedly wealthy and pigmented so it pops off the skin,” she says. A pencil works especially well for inner corners and water lines.

When you’re trying to create a pointy flick or play with more abstract shapes, a crisp liquid liner pen will glide on more easily. Stila’s Stay All Day Waterproof Liquid Eye Liner is a beloved fan favorite.

Soft Pink Lips

Every decade has its own pink. The ’50s were full of baby pink poodle skirts. The ’80s were all about neon. Hell, the millennials even have their very own chewed bubblegum-hued pink. Within the ’70s, pink was a soft, satiny, almost-nude pink. Charlie’s Angels pink. “Blow a kiss and beat the bad guys” pink. 

A 70s pink lip is the right trend to bring into 2023 (Lila Moss and Sophie Turner are way ahead of us) because there’s a hue for each skin tone.

“When you’re just beginning to play with pink, I believe it is best to start out with a lip balm,” says makeup artist Joseph Carrillo, who recommends this green-to-pink balm. “It leaves only a wash of color, but enough to be noticeable,” he says.

For a rather bolder version, Carrillo recommends this satin-finish lipstick in Rosy Shell. “It has cool and warm undertones for a wider range of skin tones, and it’s so pretty.”

Pastel Eyeshadow

Somewhere during our Daisy Jones & the Six binge-watch, we had a hankering for a messy love affair, a tambourine, and pastel eyeshadow. The love affair seemed less advisable, and the tambourine is a fast approach to make enemies along with your neighbors, so we’re sticking with the sugar-sweet color wash shadow trend in light blues, lavenders, and pinks. (Pair this trend with the pink lips from above and Charlie will make you an honorary Angel.)

Pastels, by nature, are likely to disappear into the skin. To offer the colour some punch, Carrillo recommends starting by covering the lids with a white primer or eyeliner.

This E.L.F. palette hits all the fashionable ’70s hues — denim blue, lilac, sage, after which some. Layer a wash of color on top of the white base to get essentially the most color payoff.

Dewy Foundation

Foundation within the ’70s was hydrated and dewy — such as you had just spent the afternoon on the roller rink and had a lightweight glisten going. (You understand, the sexy kind. Not the drenched-in-sweat kind.) “Dewy is and ceaselessly will probably be the fountain of youth,” says Carrillo, who adds that a humid beauty blender will help to maintain things light.

Carrillo recommends applying this buildable foundation that has a “gorgeous sheen” on the face, ears, neck, and decollete.

For an additional “ABBA just got here on and I hit the rink hard” glow, dab this shimmer-free highlighter along the cheekbones for a touch of sweet dewiness.

Bushy Brows

“’70s bush” wasn’t a term coined for brows but we predict it accommodates multitudes. A bushy brow has ’70s free-spirit energy, but in 2023, we curate where they land a bit more. “Just brush your brows evenly into place with gel,” says Patinkin. “Step away from the tweezers.”

Patinkin highly recommends this clear brow gel. “It gives great hold without drying stiff or crispy,” she says.

In case your brows are a lighter color and even just a bit of sparse, a saturated tinted brow gel like Glossier’s Boy Brow will help to offer a bushier look without having to painstakingly paint on individual hairs.

Bronzed Skin

The very first Sports Illustrated swimsuit issue was printed in 1964. By the Seventies, the special edition was already a cultural phenomenon with icons like Cheryl Tiegs and Christie Brinkley gracing the duvet. Many turned to tanning beds and SPF-less tanning oil to get that sandy, ’70s surfer look. We’re a lot smarter now about achieving our beach babe aesthetic. “I like a bronzed look, but only when it’s from a bottle and it mimics the look of tanned skin with products so as to add that bronzy glow,” says makeup artist Dani Kimiko Vincent.

This gradual tanning lotion has won Allure’s Readers Alternative Award for self-tanner many, persistently over because of its ease of application (no gloves required).

For face, Vincent recommends this moisturizing tint “which may be used alone or mixed into your moisturizer or SPF for some added glow.”

Glossed Lips

“I like the playfulness of the ‘70s sheer lip gloss look,” says Vincent. “It’s fun, carefree, youthful, and refreshing.” Like driving a Firebird with the windows down and Electric Light Orchestra on the radio. Vincent recommends reaching for a straightforward gloss or lip oil, but prep for this trend will go a great distance. “As with every lip product application, it begins with exfoliated lips so there aren’t any snags within the finish.”

Vincent recommends this glassy, thick gloss which is available in several nude and sheer shades with a touch of shimmer.

“These lip oils are non-sticky, and have a wealthy, balmy texture,” says Vincent. “I like the mirror gloss shine and the lip-caring formula,” which incorporates nourishing cherry oil.

Bare Skin

If Janis Joplin wrote for Allure, she’d be singing the praises of lovely bare skin. Patinkin agrees but understands if you will have just a few spots it is advisable to hide. “Bare skin that gets just a bit of touch up with concealer is an ideal approach to balance wanting to look ‘perfect’ and wanting to look natural,” she says. “I wish to apply a creamy concealer under the eyes, across the nose, and on the chin.”

When you’re going Janis Joplin bare, all you’ll need is a nourishing moisturizer. Studden likes the dewy shine of Creme de La Mer, either throughout or used as a highlighting sheen on the cheekbones.

For a more accessible option, do this juicy hydrating moisturizer with squalane that gives all-day hydration.

When you do wish to do a minor touch-up, Patinkin recommends this hydrating concealer. “It glides on the skin so nicely but still has nice coverage,” she says.

Disco Eyes

When you’re in search of late-night dancing at Studio 54, glittery, shimmery disco eyes are the worth of admission. “To get the have a look at home, finish off your eyeshadow look by utilizing your finger to put a advantageous glitter or shimmer color over the complete lid, working your approach to the outer corners of the shadow,” says Vincent.

If you must go all in on glitter (and who doesn’t?), a gel or glitter shadow will coat the lid like a disco ball. We love how thick this paste-like formula goes on (and doesn’t shed).

For more of a metallic Ziggy Stardust look, swipe on this buildable shimmery liquid shadow on top of your powder eyeshadow for an opaque finish.

Daring on Daring

If an announcement lip is Marilyn Monroe and an announcement eye is Sophia Loren, an announcement lip and an announcement eye together is ’70s Diana Ross. Today, bold-on-bold is a good more heightened version of Diana’s look — try an orange-red lip and a smoked-out cat-eye in a color of your selection. “It’s just makeup. It ought to be fun,” says Studden. If this all looks like rather a lot, Carrillo recommends sticking to berry tones. “Using plums and cranberries is just as dramatic as a blue eyeshadow and orange lip,” he says.

Studden recommends this blendable liner in a wearable color like Smoky Quartz if you happen to’re just dipping your toes into the bold-on-bold trend, or go for “a fun, vibrant tone like Sequin Green or Sour Apple.”

Discover a complementary lipstick color in a slick satin finish. (Studden loves this wealthy formula from Yves Saint Laurent.) We like “Le Orange” to match a smoky black or gunmetal shadow.

Cut Crease Liner

Early ’70s Twiggy made us rethink the form of our eyeliner and in 2023, her legacy remains to be seen in our youngest, freshest superstars (Olivia Rodrigo is the patron saint of Gen Z, in any case). It also boasts a bit of function with its stylish form: “One in every of the amazing things a few cut crease liner is it really can reshape a watch,” says Carrillo. “If you will have a monolid or a hooded lid, it might probably help to bring back depth.”

Carrillo recommends using the curve of an eyelash curler to trace your cut crease. “Kevyn Aucoin’s eyelash curler is amazing whilst you’re at it,” he says. Because if you happen to’re buying one for a cut crease, chances are you’ll as well buy one which’s great for curling lashes too.

Urban Decay’s playful range of colours — from matte cobalt blue to metallic orange — make it the right pencil for constructing a playful look.