You possibly can’t fully understand just how different K-beauty hits until you end up at a significant beauty retailer like Olive Young in the center of Seoul on the last day of a weeklong 70% off sale — and I recently did. Despite sweltering summer weather, people packed themselves like sardines from wall to wall with open hands excitedly reaching for discounted toners with ingredients I’ve never heard of, moisturizers with more plus signs of their names than an algebra exam, and high-octane sunscreens that melt into skin like nothing I’ve ever bought in America. Or Australia. Or France. Or Greece.

Shiny pop stars on promotional posters displayed various jars and bottles while smirking down at the purchasers, all of whom had comparably clear, plump, dewy skin. I spotted in that moment that America isn’t just losing the skin-care competition — we’re not even within the qualifying tournament.

That’s because K-beauty trends aren’t a lot trends as they’re technological innovations that are likely to stick around until they slowly trickle into international markets, by which period Korean developers have normally provide you with something much more efficacious. This 12 months, recent innovations have been cranking out left and right, so I asked a handful of Korean beauty experts to inform me what the largest K-beauty trends of 2023 are. Spoiler alert: It’s time to present your dermatologist a call.

Eunice ParkMD, is a Latest York City-based, board-certified facial plastic surgeon.
Yunyoung Claire ChangMD, is a Latest York City-based, board-certified dermatologist.
Charlotte Cho is an esthetician and curator of K-beauty retailer SokoGlam.
Jinseob Shin is the director of Amorepacific’s Latest York Research & Innovations Center.
Mark Chandler, is a cosmetic chemist.
Art Georgalas is a cosmetic chemist.

Exosomes transition from an injectable treatment to skin-care ingredient.

As explained by Eunice ParkMD, a Latest York City-based, board-certified facial plastic surgeon, “Exosomes… play a vital role in cell communication and the transfer of biological molecules between cells.” Allure previously reported that these nanoparticles are naturally released by all cells within the human body, but skin cells have their very own special version that accommodates lipids, proteins, and amino acids, amongst other stuff that keeps skin looking renewed. In brief, they convey signals to unhealthy cells with a view to start the regeneration process. The human body produces increasingly fewer exosomes over time, hence, a lack of volume and the looks of high quality lines as we age.

Historically, exosomes have been offered as an in-office treatment in the shape of an injection administered by a physician. Now, nevertheless, exosomes are making their way into topical skin-care products. In each the injectable exosome treatment and exosome skincare, the exosomes themselves are derived directly from human stem cells.