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15 Jan

The Armory Rebranded because the Nike Track & Field Center

The Armory Rebranded because the Nike Track & Field Center

It’s arguably probably the most famous indoor track within the country. And now, the Armory Track in Recent York’s Washington Heights neighborhood has been rebranded the Nike Track & Field Center on the Armory.

On Thursday, the sporting goods giant officially unveiled the name as a part of a multilayered partnership intended to reinforce and expand opportunities for youngsters of all ages to participate within the track’s running activities. These include CityTrack, Little Feet and Tiny Feet programs for elementary and middle school kids, an Armory College Prep program for top school students and Armory College Prep Middle School and Great Minds programs for younger children.

Greater than 1 million miles are run on The Armory track every year and the venerable complex has played host to countless Olympic and World medal athletes who’ve set more records there than at every other indoor track. It is usually the positioning of the famed Millrose Games.

“The synergy between our organization and Nike can’t be overstated,” said Jonathan Schindel, copresident of The Armory Foundation. “Keeping kids physically, mentally, culturally, socially and intellectually fit during their school years, and beyond, is paramount. The most effective solution to achieve that is to develop healthy, well-rounded children who’re prepared for achievement out and in of the classroom, instill in them a love and fervour for movement, and supply them with fun opportunities to develop this passion. Now due to Nike, we’ll have the opportunity to make sure that children in our neighboring communities of Washington Heights, Inwood and Harlem will proceed to have such opportunities, while enabling us to expand our outreach.”

The Armory Foundation copresident Rita Finkel added that the track can even profit from Nike’s “expertise in running, youth play, sports and movement,” in addition to its relationships with most of the top athletes and events including the Nike Indoor Nationals, the highest highschool indoor event.

“Our partnership with The Armory Foundation underscores Nike’s deep commitment to making sure that communities have access to running and opportunities to play and stay energetic,” said Roderick Blaylock, vp of NYC Nike Inc. “The Armory is just not only considered one of the preeminent track and field facilities on the earth, nevertheless it also has a protracted history of preparing students as young as fourth grade for higher education and college. Rooted in our belief that running and sports have the ability to bring people together, we’re teaming up with The Armory to champion community and athletes.”

Among the many upcoming events on the track will probably be the HBCU Showcase on Jan. 14 where highschool students will study campus life at roughly 20 prestigious Historically Black Colleges and Universities, in addition to the Millrose Games on Feb. 15 and the Nike Indoor Nationals, slated for March 10 to 12.

The event also served to introduce the Nike ZoomX Invincible Run Flyknit 3 running shoe.

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