After years of research and development, biotechnology is poised as the longer term of beauty and private care, with experts predicting an industry revolution. And leading the transformation of hair care is K18 Biomimetic Hairscience (K18).

The patented K18PEPTIDE™ has been a revolution for haircare – clinically reversing hair damage from bleach, color, chemical services and warmth in only 4 minutes. This damage repair occurs on a molecular level, to work on all hair types, and enables stylists and consumers to push their hair transformations further without sacrificing hair health. The K18PEPTIDE™ got here from over a decade of biotech research.

For 10 years, Suveen Sahib, cofounder and chief executive officer of K18, and a team of top bioscientists mapped and tested the whole protein expression of the keratin genome, unlocking a deeper understanding of hair than ever before. Through ongoing research, the team goals to proceed to expand using biotechnology – working to find latest ways to unravel common hair challenges. K18 and this research focuses on overall hair health as the important thing to unlocking self-expression and hair freedom. The goal is to enable healthier hair while simplifying hair routines which might be heavy on the hair and on the planet.

“At K18, we have a look at the world of beauty through the lens of hair, biology and biotechnology,” Sahib said. “We’re all about understanding human biology, creating latest molecules that work together with your biology and nurturing a path to a more sustainable future that drives the wonder and private care industries forward. We studied the human hair genome and scanned, tested, and assembled the whole universe of protein fragments expressed by the Keratin genome (the DNA instructions for coding keratin, which makes up your hair, skin, and nails). With this, we were in a position to create the K18PEPTIDE™ which was optimized to have the option to integrate with hair proteins and reconnect breaks within the protein structure – enabling the damage repair on all hair types.

We used the identical toolset utilized by the biopharmaceutical industry to develop our hair care products.”

In line with Sahib, biotech future-proofs beauty. But what’s biotechnology? Put simply, Sahib told Fairchild Studios, “biotechnology is essentially the most sophisticated manufacturing technology on the planet. Biotech offers the wonder industry sustainability, performance, and creativity.”

Utilizing biotechnology, the following generation of beauty and private care materials are inspired by nature and engineered to work with human biology.

“We imagine nature is the very best designer and likewise the very best engineer, and we take inspiration from that,” said Sahib. “Biotechnology allows us to fuse the science and processes present in nature to engineer more practical and sustainable solutions. As a substitute of natural ingredients sourced from plants or animals, biotechnology allows us to provide those ingredients in a lab. An example can be brewing rose oil in a tank versus growing and harvesting acres of flowers to extract a number of milliliters of rose oil.”

Until recently, most beauty materials were produced from plants, animals and fossil fuels. An issue since, not enough plants might be farmed to satisfy consumer demand for natural ingredients, and livestock agriculture accounts for 15 percent of worldwide emissions and 70 percent of agricultural land.

“Biotech takes plants and animals out of the equation because it may harness essentially the most advanced manufacturing factories on the planet: bacteria and fungi,” Sahib said. “Biotech allows us to provide molecules which have the identical bioidentical profile because the ones produced from nature and attain this with less physical and carbon footprints.”

Importantly, when used for hair, Sahib continued, biotechnology also can solve for areas where cosmetic chemistry has fallen short, including the “needy hair cycle” that customers proceed to fall into and a limited functionality that were unable to handle many personal care challenges.

“The cosmetic chemistry we’ve got come to like has enabled creativity in styling outcomes, but cosmetic chemistry (akin to bleaches and dyes) might be harsh on the skin, scalp and our microbiome,” said Sahib. “Cosmetic chemistry will not be at all times compatible with our biology and our idea of sustainability and performance. We’re intentional with our product development; we generate less waste by creating fewer products, and we only create products that deliver a meaningful result. Our mission is to liberate hair care. We imagine that by doing so, we’ll liberate the creativity that may liberate our planet.”

In the following 10 years, it’s predicted that synthetic biology and biotech can have the ability to switch much of cosmetic chemistry that serves biology for hair and across all beauty. Biotechnology will allow for simplified personal care and sweetness routines, healthier outcomes and enhanced styling.

K18 products are developed with a “less is more” approach, believing that products created with an understanding of the biology of hair and a concentrate on hair health can mitigate the necessity for more products and elaborate routines. Healthy hair needs less product and fewer maintenance. The brand’s use of biotechnology, while inspired by nature and engineering biology creates latest, high-performance ingredients with latest functionality to serve consumer needs in ways in which nature cannot.

The K18PEPTIDE™ is an ideal example of this – inspired by the mapping of the human hair genome, it’s optimized by human biology to mimic the functionality of hair’s keratin polypeptide chains. It uniquely can fit and reconnect those chains for lasting, meaningful repair from hair damage. And since it really works on the molecular level, it really works on all hair types.

“In only two years, K18 has grown from an idea to a world phenomenon,” said Sahib. “We have now helped transform hair experiences and enrich stylists craft in greater than 100 countries. We have now built a universal product that has been proven to work across all hair types, genders and generations.  Stylists love K18 not only due to its efficacy but in addition due to its spontaneous application, its speed and ease that helps them delight clients and likewise make more cash from their day.”

Since its launch, K18 has earned over 25 prestigious awards, including WWD’s Product of the 12 months. The K18 Leave-in Molecular Repair hair mask is a top-selling treatment product at Sephora.

With great progress already made, Sahib told Fairchild Studio that the longer term of biotech presents much more possibilities in the wonder category. Not only will using the technology develop sustainable products that prevent the destruction of the rainforest or oceans, but Sahib’s team also says it can unlock latest levels of ingenuity. The probabilities, they said, are limitless.