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29 Oct

The Most Iconic Body Products in Beauty – WWD

Body talk is back.

Skincare’s latest frontier delves below the neck. The body care category exploded through the pandemic and has a flurry of M&A activity, comparable to L’Oréal’s $2.5 billion deal to purchase Aesop this 12 months and L’Occitane’s 2021 purchase of Sol de Janeiro.

Beauty Inc polled nearly 400 executives, editors, financiers, retailers, executives, influencers and chemists on their favorite products across key segments of skincare. Under anonymity (the complete list of those willing to be identified as electors appears on this story, though the content of their ballots stays confidential), the outcomes speak to timely trends — the premiumization of body care, for one — and tried-and-true innovation. One product, for instance, boasts a hero ingredient that has propelled that brand into every iteration of this franchise.

Here, essentially the most iconic body care products, as voted on by industry insiders and compiled by Beauty Inc editors.

Augustinus Bader The Body Cream

Augustinus Bader

Courtesy of Augustinus Bader

Launched: 2019

Formula: Augustinus Bader’s body care extension boasts the brand’s proprietary ingredient, TFC8, along with clinically validated improvement of cellulite and stretch marks.

Results oriented: The brand’s first body product can also be its top selling within the category.

Aveeno Day by day Moisturizing Lotion

Aveeno

Courtesy of Aveeno

Launched: 1999

Formula: The Aveeno hero eschews fragrance and comprises colloidal oatmeal for a non-comedogenic formula and 24-hours of hydration.

Results oriented: Greater than 20 million units of Day by day Moisturizing Lotion have sold up to now 12 months, roughly one bottle every 1.5 seconds.

Bio-Oil Skincare Body Oil

Bio-Oil

Courtesy of Bio-Oil

Launched: 1987

Formula: PurCellin Oil, a trademarked hero ingredient, includes natural lipids that mimic those already present in the skin — and in addition lend the formula its famed dry texture.

Results oriented: The brand sells one unit of Bio-Oil every 11 seconds. In a single 12 months, it sells enough 6.7oz units to face taller than 1,562 Eiffel Towers.

CeraVe Day by day Moisturizing Lotion

CeraVe

Courtesy of CeraVe

Launched: 2005

Formula: It’s a mainstay for a reason. Among the many first brands with ceramides as a hero ingredient, CeraVe launched with its now-mainstay Day by day Moisturizing Lotion. It includes three essential ceramides — 1, 3 and 6-II — and a patented slow-release mechanism.

Results oriented: Day by day Moisturizing Lotion has greater than 72,000 5-star rankings on Amazon and continues to be a bestseller.

Clarins Tonic Body-Firming + Tightening-Treatment Oil

Clarins

Courtesy of Clarins

Launched: 1965

Formula: An early arriver to the naturals movement, Clarins’ body product was first developed by Dr. Jacques Courtin with one hundred pc plant extracts, intended to be used within the Clarins skin spa institute.

Results oriented: In accordance with Clarins, Huile Tonic is the second top-selling body oil within the U.S., based on year-to-date sales.

Clinique Deep Comfort Body Butter

Clinique

Courtesy of Clarins

Launched: 2002

Formula: Shea butter, glycerin and hyaluronic acid lend their moisturizing and occlusive properties on this multitasker, which has also been tested for eczema-prone skin.

Results oriented: Deep Comfort Body Butter is Clinique’s global top seller in body care.

Dove Beauty Bar

Launched: 1957

Formula: The cornerstone of Dove’s cleansing business comprises a cleansing mix in addition to the brand’s signature moisturizing cream.

Results oriented: Dove sells an estimated 60 bars of soap every second within the U.S.

Dove Exfoliating Body Polish

Dove

Courtesy of Dove

Launched: 2018

Formula: Dove’s body scrub relies on its signature moisturizing cream, along with hydrated silica, for an equal dose of moisture and mechanical exfoliation.

Results oriented: Dove’s scrub sales are up double-digits in 2023, and the brand is a top-3 body scrub brand within the U.S.

First Aid Beauty KP Bump Eraser Body Scrub with 10 percent AHA

First Aid Beauty

Courtesy of First Aid Beauty

Launched: 2019

Formula: First Aid Beauty’s body scrub includes 10 percent AHAs, plus pumice as a physical exfoliator, to tackle dead skin in two other ways. Bisabolol adds soothing advantages.

Results oriented: The U.S.’s top body scrub, KP Bump Eraser sells one unit every 15 seconds.

Jergens Natural Glow Day by day Moisturizer

Jergens

Courtesy of Jergens

Launched: 2005

Formula: The self-tanner that spawned a franchise — and dozens of dupes. The vitamin E-rich formula guarantees a streak-free gradual tan along with every day moisture.

Results oriented: Jergens sells roughly two tubes every minute — greater than 1 million per 12 months.

Jo Malone London Red Roses Bath Oil

Jo Malone

Courtesy of Jo Malone

Launched: 2002

Formula: Sweet almond, jojoba seed and avocado oils give this its skin-softening qualities, in addition to its creamy lather.

Results oriented: In accordance with the brand, it has been the top-ranked bath oil in North America for five years.

Karité Shea Butter Hydrating Body Cream

Karité

Courtesy of Karité

Launched: 2017

Formula: Thirty percent unrefined shea butter from Ghana blended with coconut and sunflower seed oils give Karité’s hero product its name and moisturizing advantages.

Results oriented: In accordance with Karité, that is the Detox Market’s bestselling body product.

Kiehl’s Crème de Corps Body Lotion with Cocoa Butter

Kiehl’s

Courtesy of Kiehl’s

Launched: Nineteen Eighties

Formula: Presupposed to improve skin texture and softness, this longtime Kiehl’s hero counts cocoa butter, shea butter and squalane as essential ingredients.

Results oriented: Three bottles of Creme de Corps sold every five minutes in 2022.

La Mer The Body Crème

La Mer

Courtesy of La Mer

Launched: 2006

Formula: This product counts La Mer’s proprietary Miracle Broth, along with a hyaluronic acid-rich micro-algae complex.

Results oriented: The Body Crème is the highest global luxury body care product, in accordance with La Mer.

Megababe Thigh Rescue Anti-Friction Stick

Megababe

Courtesy of Megababe

Launched: 2017

Formula: The balm-like formula, which features ginger root, orange oil, aloe and grapeseed oil, forms a barrier on skin to mitigate chafing.

Results oriented: Megababe’s first-ever product can also be a bestseller, having sold greater than 1 million units. It continues to sell one unit every five minutes.

Mutha Body Butter

Mutha

Courtesy of Mutha

Launched: 2019

Formula: What began in founder Hope Smith’s kitchen has turn out to be an early arriver to ultra-luxe body care. The product combines shea butter, coconut oil and mango seed butter for long-lasting hydration advantages.

Results oriented: Each batch takes greater than 10 days to make, and includes six different mixing steps.

Nécessaire The Body Lotion

Nécessaire

Courtesy of Nécessaire

Launched: 2018

Formula: One in every of the brand’s first products is supposed to firm, hence the five different peptides, niacinamide and slew of vitamins and omegas that comprise the formula.

Results oriented: Nécessaire has sold greater than 1 million units of The Body Lotion since its launch.

Osea Undaria Algae Body Oil

Osea

Courtesy of Osea

Launched: 2010

Formula: Hand-harvested Undaria Algae imbues this product with its elasticity-improving advantages, along with fragrance notes of grapefruit, lime and cypress.

Results oriented: Osea sells two units of Undaria Algae Oil per minute.

Sol de Janeiro Brazilian Bum Bum Cream

Sol de Janeiro

Courtesy of Sol de Janeiro

Launched: 2015

Formula: Long before Sol de Janeiro pioneered the body mist, it revamped the body cream. Bum Bum Cream’s cheeky name and firming formula — which incorporates brazil nut oil, cupuaçu butter and guaraná extract — tighten and fragrance skin with the brand’s famed scent

Results oriented: One Brazilian Bum Bum Cream sells every eight seconds.

Topicals Slather Exfoliating Body Serum with Retinol and AHAs

Topicals

Courtesy of Topicals

Launched: 2022

Formula: Encapsulated retinol sloughs off dead skin, while urea and squalane hydrate, for a dual-action allover serum.

Results oriented: In accordance with the brand, it’s the second-bestselling body treatment at Sephora.

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